We are looking for a Head of Brand Communication to join our growing team! As a Head of Brand Communication, you will play a leadership role responsible for developing and executing brand communication strategies to enhance TORCH’s identity and to engage customers. This role plays a crucial part in shaping the image and reputation of TORCH.
- Brand Strategy: Develop, lead, and implement a comprehensive brand communication strategy that aligns with the TORCH’s identity, values, and business objectives.
- Messaging and Storytelling: Craft and communicate compelling brand messages and narratives that resonate with the target audience, conveying the brand's heritage, vision, and unique selling points.
- Content Creation: Oversee the creation of high-quality, consistent, and engaging content for various channels, including social media, websites, email marketing, advertising campaigns, and PR materials.
- Visual Identity: Ensure the visual elements of TORCH, including logos, packaging, and store design, are aligned with the brand's identity and consistently reflect the brand's style and values.
- Marketing Campaigns: Lead the development of integrated marketing campaigns that promote TORCH’s products or collections, collaborating with marketing teams to increase brand awareness and customer engagement.
- Public Relations: Manage relationships with media outlets, influencers, and fashion bloggers. Plan and execute press releases, fashion shows, and other PR initiatives to gain media coverage and promote the brand.
- Budget Management: Develop and manage the brand communication budget, ensuring that resources are allocated effectively for maximum impact.
- Team Leadership: Build, mentor, and lead a team of brand communication professionals, setting clear goals and providing guidance for the team to deliver outstanding results.
- Data Analysis: Monitor and evaluate the effectiveness of brand communication efforts using data and analytics, making data-driven adjustments and improvements.
- Crisis Management: Be prepared to handle potential brand crises and manage brand reputation during challenging situations with a strategic and informed approach.
- Bachelor's or master's degree in Marketing, Communications, Public Relations, or a related field. Relevant certifications or advanced degrees can be advantageous.
- Min. 3 years of experience leading brand communication and marketing, particularly in the fashion or retail industry.
- Strong understanding of fashion trends, consumer behavior, and the competitive landscape in the fashion retail sector.
- Excellent strategic thinking, creative vision, and leadership abilities to shape brand identity and communication effectively.
- Exceptional written and verbal communication skills, with the ability to convey brand messages in a compelling manner.
- Proficiency in using data and analytics to evaluate the effectiveness of brand communication strategies.
- Negotiation skills and experience managing vendor and agency relationships.
- Strong organizational skills and attention to detail to oversee multiple communication channels and campaigns.
- Ability to adapt to changing market trends and consumer preferences in the dynamic fashion industry.
- A passion for fashion and a deep understanding of the brand's target audience.
Torch is a rapidly growing startup company in the Fashion & Apparel Industry, specializing as a local brand enabler. Founded in 2015 by Ben Wirawan and Hanafi Salman, Torch aims to provide innovative and practical travel products, including bags and accessories, to solve common challenges faced by travelers. With functional features, stylish designs, and lightweight yet durable materials, Torch not only fulfills travel needs but also extends its reach to everyday activities such as urban commuting, studying, and work, offering convenience and problem-solving solutions.