Head of Brand Communication
Torch.id
- Penuh waktu
- On-site • Bandung
- Negotiable
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Deskripsi Pekerjaan
Job Overview:
We are looking for a Head of Brand Communication to join our growing team! As a Head of Brand Communication, you will play a leadership role responsible for developing and executing brand communication strategies to enhance TORCH’s identity and to engage customers. This role plays a crucial part in shaping the image and reputation of TORCH.
Job Role:
- Brand Strategy: Develop, lead, and implement a comprehensive brand communication strategy that aligns with the TORCH’s identity, values, and business objectives.
- Messaging and Storytelling: Craft and communicate compelling brand messages and narratives that resonate with the target audience, conveying the brand's heritage, vision, and unique selling points.
- Content Creation: Oversee the creation of high-quality, consistent, and engaging content for various channels, including social media, websites, email marketing, advertising campaigns, and PR materials.
- Visual Identity: Ensure the visual elements of TORCH, including logos, packaging, and store design, are aligned with the brand's identity and consistently reflect the brand's style and values.
- Marketing Campaigns: Lead the development of integrated marketing campaigns that promote TORCH’s products or collections, collaborating with marketing teams to increase brand awareness and customer engagement.
- Public Relations: Manage relationships with media outlets, influencers, and fashion bloggers. Plan and execute press releases, fashion shows, and other PR initiatives to gain media coverage and promote the brand.
- Budget Management: Develop and manage the brand communication budget, ensuring that resources are allocated effectively for maximum impact.
- Team Leadership: Build, mentor, and lead a team of brand communication professionals, setting clear goals and providing guidance for the team to deliver outstanding results.
- Data Analysis: Monitor and evaluate the effectiveness of brand communication efforts using data and analytics, making data-driven adjustments and improvements.
- Crisis Management: Be prepared to handle potential brand crises and manage brand reputation during challenging situations with a strategic and informed approach.
Kualifikasi
Job Qualifications:
- Bachelor's or master's degree in Marketing, Communications, Public Relations, or a related field. Relevant certifications or advanced degrees can be advantageous.
- Min. 3 years of experience leading brand communication and marketing, particularly in the fashion or retail industry.
- Strong understanding of fashion trends, consumer behavior, and the competitive landscape in the fashion retail sector.
- Excellent strategic thinking, creative vision, and leadership abilities to shape brand identity and communication effectively.
- Exceptional written and verbal communication skills, with the ability to convey brand messages in a compelling manner.
- Proficiency in using data and analytics to evaluate the effectiveness of brand communication strategies.
- Negotiation skills and experience managing vendor and agency relationships.
- Strong organizational skills and attention to detail to oversee multiple communication channels and campaigns.
- Ability to adapt to changing market trends and consumer preferences in the dynamic fashion industry.
- A passion for fashion and a deep understanding of the brand's target audience.
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Torch.id is a prominent Indonesian brand, provider of bags, luggages, traveling apparels and gears — which leverages data-driven research and design— to deliver innovative solutions to its customers.
With a strong presence in Indonesian e-commerce since 2015, Torch.id is now expanding its reach through O2O stores in major Indonesian cities 🛒.
As a growth company, Torch.id has won three prestigious national awards, including two Indonesian Good Design Awards and the Anugerah Bangga Buatan Indonesia Award 🏆. In addition to these national recognitions, Torch.id has also received an international acclaim, the Golden Bauhinia Cup 🏆.
These awards show how much we care about the our beloved customers, the quality of our products and how innovation has been embedded in our DNA. These things also show how hard our great team works and grows 👥.
We aspire to become a prominent local brand with a global reach in the near future 🚀🌍.
Join us! We look forward for the opportunity to collaborare with like-minded individuals who share our aspirations and demonstrate a strong commitment to achieving success💪!
