We are on a hunt for a Copywriter to shape Torch’s brand image and connecting with our target audience. As a Copywriter, you will do effective copywriting that can drive customer engagement, enhance brand loyalty, and contribute to the success of marketing campaigns and product launches in the fashion industry.
- Content Creation: Write engaging and persuasive copy for various marketing materials, including website content, product descriptions, blog posts, social media posts, email campaigns, advertisements, and promotional materials.
- Brand Consistency: Ensure that all written content aligns with the brand's tone, style, and messaging guidelines, maintaining a consistent brand voice across all channels.
- Product Descriptions: Craft detailed and enticing product descriptions that highlight features, benefits, and the unique selling points of fashion items.
- Storytelling: Develop brand stories and narratives that resonate with customers and create an emotional connection to the brand.
- Headlines and Taglines: Create attention-grabbing headlines, taglines, and slogans that capture the essence of the brand and its products.
- SEO Optimization: Incorporate relevant keywords and SEO best practices to improve the visibility of content in search engine results.
- Collaboration: Work closely with creative teams, designers, photographers, and marketing professionals to ensure that written content complements visual elements effectively.
- Research: Stay updated on industry trends, fashion terminology, and competitor activities to inform and enhance content creation.
- Editing and Proofreading: Review and edit content to ensure accuracy, grammar, and adherence to brand guidelines.
- Ad Campaigns: Contribute to the development of advertising campaigns by writing copy for print, digital, and social media ads.
- Educational Background: A bachelor's degree in marketing, communications, journalism, English, or a related field is typically preferred.
- Experience: Min.2 years of experience as a copywriter (a track record in fashion retail industry is a plus).
- Fashion Knowledge: A strong passion for and knowledge of the fashion industry, including trends, styles, and terminology, is essential for crafting authentic and compelling content.
- Writing Skills: Exceptional writing skills with a keen eye for detail, grammar, and punctuation. The ability to adapt writing style for different platforms and audiences is crucial.
- Creativity: A creative mindset to develop innovative and attention-grabbing content that sets the brand apart.
- Brand Understanding: An understanding of the brand's identity, values, and target audience to create content that resonates and builds brand loyalty.
- SEO Awareness: Familiarity with SEO principles and keyword research tools to optimize content for search engines.
- Adaptability: The ability to work in a fast-paced environment, adapt to changing trends, and meet tight deadlines.
- Computer Skills: Proficiency in word processing and content management software, as well as a basic understanding of digital marketing and analytics tools.
- Attention to Detail: Strong proofreading and editing skills to ensure error-free and high-quality content.
Torch is a rapidly growing startup company in the Fashion & Apparel Industry, specializing as a local brand enabler. Founded in 2015 by Ben Wirawan and Hanafi Salman, Torch aims to provide innovative and practical travel products, including bags and accessories, to solve common challenges faced by travelers. With functional features, stylish designs, and lightweight yet durable materials, Torch not only fulfills travel needs but also extends its reach to everyday activities such as urban commuting, studying, and work, offering convenience and problem-solving solutions.