Sr. Copywriter & Storyteller
Torch.id
- Penuh waktu
- On-site • Bandung
- Negotiable
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Deskripsi Pekerjaan
Job Overview
We are on a hunt for a Copywriter to shape Torch’s brand image and connecting with our target audience. As a Copywriter, you will do effective copywriting that can drive customer engagement, enhance brand loyalty, and contribute to the success of marketing campaigns and product launches in the fashion industry.
Job Role:
- Content Creation: Write engaging and persuasive copy for various marketing materials, including website content, product descriptions, blog posts, social media posts, email campaigns, advertisements, and promotional materials.
- Brand Consistency: Ensure that all written content aligns with the brand's tone, style, and messaging guidelines, maintaining a consistent brand voice across all channels.
- Product Descriptions: Craft detailed and enticing product descriptions that highlight features, benefits, and the unique selling points of fashion items.
- Storytelling: Develop brand stories and narratives that resonate with customers and create an emotional connection to the brand.
- Headlines and Taglines: Create attention-grabbing headlines, taglines, and slogans that capture the essence of the brand and its products.
- SEO Optimization: Incorporate relevant keywords and SEO best practices to improve the visibility of content in search engine results.
- Collaboration: Work closely with creative teams, designers, photographers, and marketing professionals to ensure that written content complements visual elements effectively.
- Research: Stay updated on industry trends, fashion terminology, and competitor activities to inform and enhance content creation.
- Editing and Proofreading: Review and edit content to ensure accuracy, grammar, and adherence to brand guidelines.
- Ad Campaigns: Contribute to the development of advertising campaigns by writing copy for print, digital, and social media ads.
Kualifikasi
Job Qualifications:
- Educational Background: A bachelor's degree in marketing, communications, journalism, English, or a related field is typically preferred.
- Experience: Min.3 years of experience as a copywriter (a track record in fashion retail industry is a plus).
- Fashion Knowledge: A strong passion for and knowledge of the fashion industry, including trends, styles, and terminology, is essential for crafting authentic and compelling content.
- Writing Skills: Exceptional writing skills with a keen eye for detail, grammar, and punctuation. The ability to adapt writing style for different platforms and audiences is crucial.
- Creativity: A creative mindset to develop innovative and attention-grabbing content that sets the brand apart.
- Brand Understanding: An understanding of the brand's identity, values, and target audience to create content that resonates and builds brand loyalty.
- SEO Awareness: Familiarity with SEO principles and keyword research tools to optimize content for search engines.
- Adaptability: The ability to work in a fast-paced environment, adapt to changing trends, and meet tight deadlines.
- Computer Skills: Proficiency in word processing and content management software, as well as a basic understanding of digital marketing and analytics tools.
- Attention to Detail: Strong proofreading and editing skills to ensure error-free and high-quality content.
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Torch.id is a prominent Indonesian brand, provider of bags, luggages, traveling apparels and gears — which leverages data-driven research and design— to deliver innovative solutions to its customers.
With a strong presence in Indonesian e-commerce since 2015, Torch.id is now expanding its reach through O2O stores in major Indonesian cities 🛒.
As a growth company, Torch.id has won three prestigious national awards, including two Indonesian Good Design Awards and the Anugerah Bangga Buatan Indonesia Award 🏆. In addition to these national recognitions, Torch.id has also received an international acclaim, the Golden Bauhinia Cup 🏆.
These awards show how much we care about the our beloved customers, the quality of our products and how innovation has been embedded in our DNA. These things also show how hard our great team works and grows 👥.
We aspire to become a prominent local brand with a global reach in the near future 🚀🌍.
Join us! We look forward for the opportunity to collaborare with like-minded individuals who share our aspirations and demonstrate a strong commitment to achieving success💪!
