Lutfi Hergitasari

I am an Executive Associate Partnership Project at Citilink Indonesia, the leading low-cost carrier in the country. I have a Master of Business Administration degree from Universitas Gadjah Mada, with a focus on marketing. I also have an exchange student experience at Hebei University, where I studied international economics. My core competencies include marketing communications, strategy, and online marketing. In my current role, I plan and execute partnerships strategy to enhance and grow Citilink's ancillary revenue. I lead challenging and nuanced deal negotiations end-to-end, combining business, strategy, finance, marketing, and legal concepts. I also support all aspects of partnership go-to-market, ensuring that both parties hit their timelines prior, during, and after launch. I enjoy working with diverse and cross-functional teams, and also eager to inspire younger generation about the value and expertise that I have.