Lailatul Zubaidah, MBA, QCRO

Passionate in accelerating intangible assets for the business, through strong 360 marketing mix, positive public relations and excellence customer experience. She hold MBA with Disctinction Honorary in Strategic Marketing from Edinburgh Business School UK, also a certified Oxford Digital Marketing, Project and Risk Management. 11+ years Global exposure across commercial, marketing, business development and digital transformation, has sharpened her path as the Digital Accelerator Pioneer in Unilever Global Innovation Team also currently the youngest Senior Management in Prudential. She lead the core work stream in supporting the success one of the biggest project : Spin Off Sharia business unit from Prudential Indonesia, to become separate entity as Prudential Syariah, the first succesful Sharia spin off in Indonesia. As the head of Marketing, Customer and Corporate Communication for Prudential Syariah, she passionately paving the foundation for the brand since day 1. Only within 1 year, she has successfully turn around the company to be the strongest brand in Industry with #1 Brand with Highest Growth in all funnel performance, #1 Brand with Fastest Growth in Social Media and #1 Brand with highest Share of Voice and 96% Positive PR Reputation. Her stellar performance also made her and team to get prestigious recognition across Indonesia and Asia such as : International Sharia Life Insurance Awards 2023 from Insurance Asia Awards, 4 Bronze in Marketing Excellence Awards.