Ikrar Ridho Pradana

I am a seasoned commercial manager with over 5 years of experience in marketing, business/PR, and KOL management. Currently, I lead a PR team in Vherkudara Cool Uncle & Unstoppable Culture, a distinguished eyewear brand in Jogja, Indonesia, that embodies the 'gentleman' ethos. In my role, I have successfully increased our market share within two years, developed and executed strategic marketing plans that B2B sales, and managed high-profile public relations campaigns that enhanced brand visibility by KOL involvement. My expertise includes building and nurturing relationships with key influencers and stakeholders, resulting in over 500 successful collaborations with industry leaders and influencers. I have spearheaded innovative campaigns that have led to a growth in our social media following and a increase in customer engagement. I am adept at driving business growth, having secured partnerships with top-tier retailers and expanded our product line to meet diverse customer needs. My commitment to delivering exceptional results is evident in my track record of achieving and exceeding targets, contributing to the overall success and growth of brand/company in the competitive eyewear and lifestyle industry.