Haidir Aly

Hi, I'm Haidir! I currently work as the Digital Marketing Assistant Manager at MR.DIY Indonesia. I graduated from Universitas Islam Indonesia with a degree in Communication Studies, and I’m really excited to share my expertise in Performance Marketing and Paid Media strategy. I am very passionate about transforming complex advertising data into tangible business growth. With over 5 years of experience, I have managed multi-billion IDR ad budgets for major global and national brands, including Acer, Wuling, and MR.DIY. Some career highlights we can dive into during our mentorship include: • Award-Winning Strategies: Winner of the Marketeers Digital Marketing Heroes 2024 and Indonesia Branding Campaign of the Year 2025 for pioneering O2O (Online-to-Offline) strategies that delivered an 80x improvement in conversion rates. • Media Efficiency: Proven track record in maximizing ad spend, including a 45% reduction in CPM while maintaining high engagement levels. • Full-Funnel Mastery: Hands-on experience across the entire digital ecosystem, from Meta and Google Ads (Performance Max) to TikTok and LinkedIn Ads.