Dinmas Masyudin

I am a results-driven commercial and category leader with over 9 years of diverse and hands-on experience across top-tier companies such as Unilever, Lazada, and Axiata. Throughout my career, I’ve had the opportunity to work across various industries—including FMCG, beauty, fintech, and tech—navigating both offline distribution networks and fast-paced digital ecosystems. My core strengths lie in building category strategy, market expansion, and pricing optimization. I have consistently delivered impact through data-driven go-to-market plans, efficient P&L management, and strategic stakeholder engagement. Whether it's managing a portfolio of 500+ brands, scaling regional revenue from 3 to 35 billion rupiah, or turning a negative category margin to a +5% within just a few months. At Unilever, I gained foundational experience in distributor management, trade strategy, and retail execution, which sharpened my commercial instincts and leadership capabilities. This foundation helped me succeed later as a regional sales head and category leader, where I was trusted to lead high-performing teams, negotiate complex terms with suppliers, and execute joint business plans with top-tier partners. As a mentor, I’m passionate about empowering others through practical insight, strategic thinking, and honest guidance. I aim to help professionals accelerate growth, make smarter business decisions, and navigate their careers with clarity and confidence.