Visual Merchandising Specialist

Responsible for planning, designing, and implementing attractive visual displays and layouts across all retail outlets to enhance product visibility, attract customers, and drive sales. This role involves collaborating with marketing and store teams to ensure brand consistency and optimize the customer shopping experience through creative and impactful merchandising. Last but not least, this role is responsible for the In-Store Experience to create a welcoming, engaging, and memorable atmosphere within the store.

Job Descriptions:

1. Visual Display Planning and Execution: Design, develop, and implement creative and eye-catching visual displays for store windows, shelves, and promotional areas to maximize product visibility and appeal. Ensure all visual merchandising aligns with the company’s brand guidelines, marketing campaigns, and product launches to create a unified and attractive in-store experience.
2. Customer Experience Enhancement: Work closely with store management and marketing teams to implement experiential initiatives that improve customer satisfaction and encourage repeat visits. Develop and maintain the store’s ambience by managing music playlists, lighting settings, scents, and other sensory elements to create a cohesive and pleasant environment for customers.
3. Store Layout Optimization: Collaborate with store managers and operations teams to optimize the layout and flow of the store for improved customer navigation and highlight key product areas.
4. Market Analysis: Conduct regular market research and competitor analysis to stay updated on trends and best practices in visual merchandising, incorporating relevant insights into display designs.
5. Training, Support & Display Maintenance: Provide guidance and training to store staff on maintaining visual standards, merchandising techniques, and display upkeep, ensuring ongoing visual appeal. Coordinate with inventory and sales teams to ensure adequate product availability for displays and timely refresh or replacement of merchandise as needed.
6. Performance Measurement: Monitor and assess the impact of visual merchandising efforts on customer engagement and sales, recommending improvements based on data and feedback.