Virtual SEM & Digital Marketing Specialist

Position Overview:

Are you a digital marketing enthusiast ready to make a real impact? We are seeking an experienced and motivated SEO & Digital Marketing Specialist to lead our digital marketing efforts and manage a team of freelancers. This fully remote position is perfect for someone with 3+ years of experience who's eager to lead, grow, and achieve big things in the world of digital marketing. This role focuses on planning, executing, and optimizing digital campaigns to drive brand growth, engagement, and lead generation.

What You'll Do:

• Campaign Planning & Execution:
• Craft and launch digital marketing campaigns across different channels like SEM, SEO, social media, content marketing, and email marketing.
• Research keywords, write attention-grabbing ad copy, and manage paid search campaigns to attract the right audience and generate leads.
• Performance Analysis & Optimization:
• Keep a close eye on campaign performance using key metrics like impressions, clicks, conversions, and ROI.
• Prepare regular reports on campaign performance and share your insights on what's working and what could be improved.
• Content Creation & Management:
• Create engaging and informative content, such as blog posts, social media updates, email newsletters, and landing page copy.
• Make sure all content is optimized for search engines and reflects our brand's voice.
• Manage our social media channels and interact with followers to build brand awareness and create a community.