Strategic Manager

Responsible for working with the agency's clients to develop effective marketing strategies and for supporting the Head of Strategy in the agency's strategic planning and development. This includes conducting market research, analyzing data, and developing insights to help guide the agency's decision-making and strategy development. Additionally, the Strategy Manager will work closely with agency's clients to understand their business needs, goals, and objectives, and develop strategies to help them achieve these goals.

Day-to-day:

• Specify the research metrics
• Create consumer's digital journey as the basis on determining the consumer touch-points
• Defining touch-points that will lead to digital roadmap strategy making
• Create the digital roadmap strategy
• Defining WHAT TO SAY
• Create the strategy for Digital Creative Planner to work on
• Review the creative idea(s) and output in alignment with the strategy
• Create the content of the deck on strategy part (objectives, target audience / target market, product and market insight, consumer journey, touch-points, campaign phasing, timeline)
• Presenting the strategy part to the client
• Monitoring the performance
• Initiate maneuver (if needed) on content, creative, media, etc
• Presenting the strategy part to the client
• Industry: Marketing & Advertising
• Employment Type: Full-time