Sr Officer-Trade Marketing & Visibility IM3

Marketing Communication

• Execute branding and communication programs in Sales Area.
• Execute promotion programs by which consist of Above the Line (ATL), Below the Line (BTL), Brand Activation, Marketing Public Relation (MPR).
• Execute good working relation with community, develop communication’s program in Sales
• Area through sponsorship activities, expo, off air event and marketing event

Development of GTM plan

• Support the development of GTM plan and coordination in preparation for launch across stakeholders in HQ and Area
• Coordinate with all cross function that related with the launched product and active give some input for any rooms of improvement
• Define GTM Strategy and contribution needed from all entire cross function and follow up with respective function for the implementation
• Monitoring all progress of GTM implementation trough checklist and other update status document
• Identify potential issued in implementation phase and find solution
• Follow up market insight from regional team and use it for the feedback for the next campaign
• Active course correction as and when is required

Support the performance (KPI) monitoring of the Program

• Support the analysis weekly/monthly report of on the ground activities program & give high level summary for the next improvement
• Try to get insight for improvement especially for underperformance SA & give some input for improvement

Campaign concept

• Support in create concept for new on the ground campaign program in respective area include:
• Proposal (incl. budget & supporting needed)
• Assess with trial / pilot in some certain area
• Some improvement for final concept
• Socialization & implementation
• Reporting & feedback

Team Collaboration

• Execute and achieve functional goals given by managers
• Work co-operatively with other team members to accomplished delegated tasks assigned by managers
• Provide continuous inputs on business process and systems improvement in order to ensure delegated tasks are completed in timely and efficient manner