Social Media Strategist and Brand Communication Lead
ORGANIKA ALAM SEMESTA
- Penuh waktu
- On-site • Jakarta Barat
- Rp5.750.000 – 8.000.000
Deskripsi Pekerjaan
Brand Communication and Strategy
- Brand Communication Strategy: Deep understanding of brand core values, positioning, and visual identity, able to articulate abstract brand strategy into distinct verbal and visual expressions across all social touchpoints.
- Strategic Planning: Design comprehensive, multi-channel social media strategies aligned with business objectives, product launches, and revenue goals.
- Editorial Directions: Define editorial pillars, storytelling formats, and channel-specific guidelines that build long-term brand equity without sacrificing cultural relevance.
Content Execution & Collaboration & Team leadership
- Hands-on Content Creation: Personally plan, strategize and execute compelling platform-native content (video, carousels, long-form posts, and visual copy).
- Creative Direction: Draft sharp, engaging, and brand-aligned captions, scripts, and on-screen text that resonate with our target audience. Partner with designers and editors to bring complex campaigns to life.
- Team Management: Lead, supervise, and delegate tasks to content creators and KOL specialist, ensuring brand safety, quality control, and campaign alignment.
- Lead and collaborate : Oversee KOL Specialist & Community Engagement Specialist to identify and to execute high-impact influencer partnerships.
Performance Analysis & Optimization
- Social Analytics: Monitor key performance indicators (Reach, Engagement Rate, Share of Voice, Sentiment, and Conversion) and translate data into actionable strategic insights.
- Continuous Testing: Constantly testing content formats, hooks, posting schedules, and messaging based on performance.
- Executive Reporting: Deliver monthly performance dashboards and strategic recommendations to leadership.
Kualifikasi
- Experience: min. 2-3 years of experience in social media strategy, brand marketing, or creative agency roles with a proven track record of growing brand presence.
- Bachelor Degree in Marketing/ Mass Communication/ Communication Science or Advertising is preferred.
- Communication: Exceptional written communication & storytelling skills; proficiency in English required.
- Leadership Style: A self-driven owner who balances meticulous long-term brand building with fast-paced, real-time social trends.
- Preference: Experienced in O2O (online to offline) marketing communication and skill set. Background in Beauty Industry is a plus.
- Platform Mastery: Expert-level knowledge of algorithms, creative tools, and cultural trends across TikTok, Instagram (Reels/Carousels), LinkedIn, YouTube, and emerging channels.
- Production Skills: Proficiency in mobile photography/videography, short-form video editing (CapCut, Premiere), and design tools (Canva or Adobe Suite).
Tips Menjaga Diri
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With years of hands-on industry experience, we have built a strong foundation as a trusted partner for global brand seeking sustainable growth and strategic market entry. As a dedicated business partner for Korean beauty company expanding beyond their domestic market, PT OAS offers comprehensive end-to-end solutions covering market research, regulatory compliance, localization strategy, brand positioning, marketing execution, and distribution management.
Our approach combines data-driven insights, local consumer understanding, and creative brand storytelling to ensure every brand we handle is positioned for long-term success. Through a commitment to innovation, reliability, and strategic collaboration, PT OAS continues to bridge Korea’s advanced beauty technology with Indonesia’s dynamic and rapidly growing beauty industry—creating meaningful brand impact, strong consumer trust, and sustainable business growth for our partners.
