Social Media Specialist & Content Creation
PT AQUX PURETECH INDONESIA
- Penuh waktu
- Remote
- Negotiable
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Deskripsi Pekerjaan
•Research competitor brands including Humantra, Zooki, Hydrava, LMNT, Liquid I.V., and AG1, and understand what they do well across content, visuals, messaging, community, and growth.
•Identify gaps and opportunities where KLIYR can stand out in the hydration, wellness, and lifestyle space.
•Create a clear content plan and posting strategy across Instagram, including carousels, reels, stories,captions, highlights, and community activity.
•Refine the Instagram feed so it remains premium, minimal, and consistent with KLIYR’s tone and visualdirection.
•Grow relevant followers organically and help build awareness, trust, and curiosity before launch.
•Support waitlist growth through thoughtful social content and stronger pre-launch storytelling.
•Research micro-creators, niche pages, and collaboration opportunities relevant to the brand.
•Stay active on Instagram by engaging strategically, including commenting on competitor or relevant nicheposts where appropriate.
•Track what is working, report insights, and suggest weekly improvements, experiments, and creative ideas.
•Bring original, innovative suggestions on how the brand’s content, positioning, and social execution canimprove month by month.
Pre-Launch Goals
•Grow relevant followers and build a stronger, more intentional audience before launch.
•Create strong pre-launch content that makes KLIYR look like a serious modern hydration brand.
•Increase trust and curiosity around the brand through consistent storytelling and feed quality.
•Support waitlist growth and landing-page awareness.
•Help shape the overall social presence so KLIYR launches with a premium, credible identity.
KPI for the Current Contract Period
•Current Instagram follower count: approximately 300.
•Target: reach 1,000 followers by the end of April through relevant, organic growth.
•Maintain consistent content output and active engagement while improving overall profile quality and launch readiness.
Kualifikasi
• Experience in social media management, content creation, or digital marketing
• Strong understanding of Instagram growth, engagement, and content strategy
• Able to create or coordinate carousels, reels, stories, and captions
• Good eye for minimal, premium, and modern brand aesthetics
• Comfortable researching competitors and identifying content opportunities
• Able to suggest creative ideas and improve content performance weekly
• Familiar with organic follower growth and audience engagement
• Comfortable commenting, engaging, and building awareness within relevant communities
• Able to work independently and remotely
• Interest in wellness, lifestyle, hydration, or consumer brands is a plus
• Basic design skills using Canva, CapCut, or similar tools are preferred
• Strong communication skills in English
• Based in Indonesia and available for a monthly rolling remote contract
Tips Menjaga Diri
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PT Aqux Pure Technology is the company behind KLIYR, a startup hydration brand currently in pre-launch. KLIYR is being built as a premium, zero-sugar daily hydration brand designed for modern 9–5 lifefor the desk, the commute, and the 3PM dip.
Our focus is on creating a cleaner, calmer, and more modern alternative to traditional sports-led hydration. The brand is built around clarity, balance, and everyday routine, with a premium and minimal identity that speaks to health-conscious professionals and modern consumers.
PT Aqux Pure Technology is the legal company entity, while KLIYR is the consumer-facing brand name for the product. We are currently preparing for launch with an initial focus on the UK market, followed by future expansion into Jakarta.
As an early-stage startup, this is an exciting opportunity for candidates who want to help shape a brand from the ground up, contribute ideas, and be part of a growing business from its pre-launch stage.
