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Social Media Specialist

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Deskripsi Pekerjaan

Job Overview:

We are looking for a Social Media Specialist to join our growing team! As a Social Media Specialist, you will play a vital role in shaping TORCH’s online presence, engaging with the target audience,, and driving digital marketing efforts, mainly on Instagram and X (past: Twitter).

Job Role:

  1. Social Media Strategy: Develop and execute social media strategies aligned with the TORCH’s marketing goals and target audience.
  2. Content Creation: Create engaging and visually appealing content for various social media platforms (Instagram and X).
  3. Community Engagement: Foster a sense of community by engaging with followers, responding to comments, and initiating conversations to build brand loyalty.
  4. Campaign Management: Plan and execute social media campaigns, including product launches, promotions, and collaborations.
  5. Influencer Collaboration: Identify and collaborate with influencers and fashion bloggers to promote the brand and products.
  6. Analytics and Reporting: Monitor social media analytics to track performance, analyze trends, and make data-driven recommendations for improvement.
  7. Trend Monitoring: Stay updated on industry trends, social media features, and competitor activities to keep the TORCH's social media presence innovative and competitive.
  8. Brand Consistency: Ensure brand consistency across all social media channels, maintaining a cohesive and visually appealing online presence.
  9. Customer Support: Address customer inquiries and issues via social media, providing timely and professional responses.


Job Qualifications:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Min. 3 years of experience in social media management, preferably in the fashion or retail industry.
  • Strong understanding of social media platforms, trends, and best practices.
  • Excellent visual and written communication skills with a creative flair.
  • Proficiency in using social media scheduling tools, analytics, and advertising platforms.
  • Familiarity with graphic design tools for creating social media visuals.
  • Knowledge of influencer marketing and experience in managing influencer collaborations.
  • Ability to analyze data and extract actionable insights to improve social media performance.
  • Adaptability to changing social media algorithms and industry trends.
  • Customer-centric mindset with the ability to engage and connect with the target audience.
  • Strong organizational and multitasking skills to manage multiple social media channels and campaigns simultaneously

Torch is a rapidly growing startup company in the Fashion & Apparel Industry, specializing as a local brand enabler. Founded in 2015 by Ben Wirawan and Hanafi Salman, Torch aims to provide innovative and practical travel products, including bags and accessories, to solve common challenges faced by travelers. With functional features, stylish designs, and lightweight yet durable materials, Torch not only fulfills travel needs but also extends its reach to everyday activities such as urban commuting, studying, and work, offering convenience and problem-solving solutions.

Fashion & Apparel
Bandung, Indonesia
Ukuran Perusahaan
50–100 employees


We strive to constantly pursue innovation of our products and services
Here, we work together to make the dream work
We uphold honesty and virtue in every single product/service we deliver