Social Media Specialist
PORTE Indonesia
- Penuh waktu
- Hybrid • Jakarta Timur
- Negotiable
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Deskripsi Pekerjaan
1. Content Production
- Plan, produce, and publish photo and video content across social platforms (primarily Instagram and TikTok).
- Coordinate with the field team to document project progress, site visits, and completed works.
- Appear on camera as brand talent for reels, shorts, testimonials, and campaign content.
- Maintain a consistent visual and brand voice aligned with Porte's identity guidelines.
- Manage the content calendar and ensure timely scheduling and publishing.
2. Social Media Management
- Own the day-to-day operations of Porte's social media accounts.
- Monitor, respond to, and manage engagement across comments, DMs, and relevant conversations.
- Track and report social media performance metrics (reach, engagement rate, follower growth, lead attribution) regularly.
- Identify trends, formats, and audience insights to continuously improve content performance.
3. KOL & Partnership Execution
- Identify, research, and shortlist potential KOL and community partners aligned with Porte's target audience and campaign objectives.
- Manage end-to-end KOL campaign execution: briefing, coordination, content review, publishing, and performance tracking.
- Handle communication and relationship management with active KOL and affiliate partners.
- Execute contracts and MOUs in coordination with the marketing lead; ensure deliverables and attribution tracking are fulfilled.
- Track and report KOL campaign performance against defined KPIs (reach, engagement, lead attribution, conversion).
4. General Marketing Support
- Contribute to brainstorming sessions and campaign planning for upcoming promotions and launches.
- Support the marketing team with additional content-related tasks as required.
Kualifikasi
Mandatory
- Female candidates only.
- Minimum 1-2 years of experience in social media content creation, influencer/KOL marketing, or a closely related role.
- Demonstrable portfolio: content creation samples, campaign execution records, or influencer coordination history.
- Comfortable appearing on camera as on-screen talent for brand content (interviews, product features, field documentation).
- Proficient in CapCut and Canva; familiarity with Meta Business Suite or Creator Studio is required.
- Strong written and verbal communication skills in Bahasa Indonesia.
- Based in Jakarta or willing to commute to Cakung, East Jakarta.
Preferred
- Experience managing or coordinating influencer/KOL campaigns end-to-end.
- Data-oriented mindset: comfortable reading performance numbers, drawing basic insights, and making content decisions based on data rather than intuition alone.
- English proficiency (written).
- Background or genuine interest in property, interior design, architecture, or construction.
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Established in 2016, PORTE began as a furniture manufacturer dedicated to household needs.
In 2022, under PT. Porte Inovasi Milenia, PORTE grew into a consultant and contractor specializing in interior architecture.
Today, with the support of PORTE Lab, our in-house workshop, PORTE’s services have expanded to include interior design, architecture, construction, as well as custom furniture and kitchen set manufacturing.
PORTE operate in almost every city across Java Island, ensuring accessible, high-quality solutions for our customers.
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Opening doors to better spaces for the community.
To be a trusted partner throughout every stage of life, helping people create spaces that are both comfortable and functional through innovative architecture, interior design, and renovation solutions within limited spaces.
