Social Media Specialist

SOCIAL MEDIA SPECIALIST Full-time | On-site, Jakarta

Reports to: Brand Owner

About Us We are a retail brand specializing in baby and kids apparel. We're a small, passionate team building brands that parents love and trust.

About the Role We're looking for a creative and independent social media specialist to own content execution for 2 consumer lifestyle brands. You need to be self-directed, proactive, and results-driven.

Who We're Looking For We're looking for someone who genuinely understands social media — not just how to post, but what drives engagement, builds an audience, and converts followers into customers. You're proactive, self-managed, and comfortable owning your work without daily supervision. You don't wait to be told what needs attention. You spot problems early, communicate clearly, and follow through without being chased. Experience in a small or lean team is a strong advantage — we move fast and expect you to move with us.

Responsibilities:

Content & Planning

• Execute monthly content calendar based on brand direction
• Write captions and copy aligned to each brand's tone
• Brief graphic designer on visual requirements

Content Production

• Act as content creator — on camera or behind
• Coordinate photoshoots including props and shot list
• Edit short-form videos for Reels and TikTok

Community Management

• Manage comments and DMs across platforms
• Monitor brand activity and flag issues proactively

Analytics

• Pull and analyze Instagram/TikTok insights weekly
• Share performance summary in weekly check-in

KOL & Influencer

• Identify and coordinate micro-influencers and KOLs
• Manage content deliverables and timelines

How We Work We're a small, lean team. There's no micromanagement here, but there's also no hand-holding. You're expected to manage your own time, meet your deadlines, and raise problems before they become bigger problems. We move fast, we trust you to do your job, and we expect you to take ownership of your results.

What Success Looks Like (3-Month Probation)

• Content calendar planned and submitted on time every month without reminders
• Engagement rate maintains or grows across both brands
• KOL coordination runs independently without manager involvement
• Weekly reports submitted consistently without being chased
• Zero missed posting schedules
• Shows clear understanding of each brand's tone and audience by month 2
• Demonstrates product knowledge by month 2 — understands the full apparel range, sleepsack uses, product USPs, and competitive landscape well enough to write compelling copy and plan content independently

You'll Thrive Here If:

• You've independently managed a brand's social media before
• You understand what actually performs on Instagram and TikTok
• You take initiative without waiting to be told
• You raise problems early instead of going quiet

Not the Right Fit If:

• You need constant direction to move forward
• You focus on posting volume over actual results