Deskripsi Pekerjaan
Social Media Strategy & Execution
- Develop and execute a content strategy that aligns with Allofresh’s brand and business goals.
- Create and manage an engaging content calendar across Instagram, TikTok, Facebook and so on.
- Stay updated on trends and viral moments to leverage real-time marketing opportunities.
Content Creation & Community Engagement
- Ideate and produce thumb-stopping content (images, videos, memes, stories, reels, TikToks, etc.).
- Collaborate with designers, photographers, and videographers to craft high-quality, on-brand visuals.
- Engage actively with our audience by responding to comments, DMs, and mentions in a fun, friendly, and brand-aligned tone.
- Build relationships with influencers, KOLs, and brand ambassadors to increase brand visibility.
Campaign & Activation
- Support brand campaigns, promotions, and product launches with compelling social content.
- Coordinate giveaways, challenges, and viral-worthy activations to drive engagement.
- Leverage user-generated content (UGC) and customer testimonials to create authenticity.
Performance Tracking & Optimization
- Monitor and analyze key metrics (engagement rate, reach, impressions, CTR, etc.) and optimize content accordingly.
- Prepare weekly/monthly reports with insights and actionable recommendations.
- Conduct A/B testing on content formats, posting times, and captions to maximize performance.
Trendspotting & Experimentation
- Stay ahead of the curve by researching industry trends, platform updates, and competitor strategies.
- Experiment with new social media formats and emerging platforms to see what works best.
Kualifikasi
- 1-3 years of experience in social media marketing, digital content, or community management.
- A strong understanding of Instagram, TikTok, Twitter, Facebook, and emerging social platforms.
- Creative mindset with the ability to craft compelling content that stands out.
- Familiarity with social media analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics, etc.).
- Experience in short-form video content creation (Reels, TikToks, Stories) is a BIG plus!
- Strong copywriting skills – knows how to write captions that spark engagement.
- Passionate about food, groceries, lifestyle trends, and community-building.
Tips Menjaga Diri
Perusahaan dan Lowongan di Dealls tidak meminta data pribadi, informasi rekening, atau pungutan ketika melamar. Hindari juga lowongan Google Form / Grup Telegram tanpa keabsahan yang jelas.
Introducing your new friend to fulfill all your daily needs - AlloFresh, supermarket at your doorstep! Established in early 2022, AlloFresh is a joint venture company between Bukalapak, an all-commerce unicorn company, and Trans Retail Indonesia, a giant retail company under CT Corp Group. AlloFresh focuses on providing fast delivery across Indonesia. We offers a wide range of products to meet the diverse needs of our customers.
