Tiktok Manager
Tentang Anak
- Penuh waktu
- On-site • Jakarta Pusat
- Negotiable
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Deskripsi Pekerjaan
About The Role
We are seeking a creative and data-driven TikTok Manager to grow Tentang Anak's user base and engagement on TikTok. This role will be responsible for planning, creating, and executing content strategies, ensuring alignment with brand goals and audience preferences. The ideal candidate is skilled in content creation, analytics, and audience engagement and thrives in a fast-paced, growth-focused environment.
Content Production
- Create a minimum of 2 TikTok contents per day per platform in line with the brand voice and communication strategy (excluding backup/adhoc content).
- Manage the end-to-end production process: trend research, scripting, shooting, editing, and uploading with optimized captions, hashtags, and music.
- Ensure consistency in visual, audio, and storytelling quality to meet brand standards.
Performance Monitoring & Reporting
- Prepare weekly and monthly reports on platform growth (followers, engagement rate, views, reach).
- Measure content effectiveness against KPIs (e.g., consistency of reach and growth rate).
- Provide data-driven insights for future content strategies.
Ideation & Innovation
- Actively research TikTok trends (algorithm, formats, music, challenges).
- Propose creative content ideas relevant to the target audience while maintaining brand positioning.
- Experiment with new formats (interactive, duet, short storytelling, series).
Rapid Response
- Quickly capture viral trends and translate them into brand content in a short timeframe.
- Recommend reactive content that aligns with brand identity without compromising quality.
Creative & Collaborative Mindset
- Collaborate closely with the content team, designers, and brand strategists to maintain consistent tone & voice.
- Balance algorithm-driven and brand-driven content to ensure growth without damaging brand image.
- Stay open to feedback and actively contribute creative input for cross-platform campaigns.
Kualifikasi
- 5 years of working experience in the content and creative industry
- proven experience as a content creator is a plus, someone who grows their own social media account
- Proven experience in managing and growing TikTok, preferably within the parenting or FMCG industry.
- Strong understanding of each platform’s algorithms, content types, and best practices.
- Creative thinker with excellent writing and captioning skills.
- Proficient in social media analytics tools and able to translate data into actionable insights.
- Strong project management skills and attention to detail.
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Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
