Senior KOL Specialist

STRATEGY & CAMPAIGN DEVELOPMENT

• Lead end-to-end influencer marketing strategy for client campaigns (from ideation, KOL mapping, to execution).
• Identify the right mix of KOLs (nano, micro, macro, mega) that align with brand goals, campaign objectives, and budget.
• Collaborate with internal strategy, creative, and media teams to ensure KOL activities support the overall marketing strategy.
• Benchmark industry trends, emerging platforms, and viral content formats to keep strategies relevant and innovative.

INFLUENCER RELATIONSHIP MANAGEMENT

• Build and maintain strong, long-term relationships with KOLs, talent managers, and influencer communities. (Local & Global)
• Negotiate rates, deliverables, and timelines with influencers to optimize cost-efficiency and campaign quality.
• Oversee influencer briefing, onboarding, and content review to ensure brand alignment and authenticity.
• Provide professional guidance to KOLs on creative direction and campaign execution.

CAMPAIGN EXECUTION & COORDINATION

• Supervise campaign timelines, deliverables, and ensure all KOL content meets brand guidelines.
• Coordinate with creative, production, and client service teams for smooth campaign rollout.
• Manage campaign budgets and ensure spending efficiency across influencer tiers.
• Ensure all legal, compliance, and disclosure requirements are met (e.g., sponsored content tags).

PERFORMANCE TRACKING & OPTIMIZATION

• Develop KPI frameworks for influencer campaigns (reach, engagement, conversions, sentiment).
• Use analytic tools (e.g., Instagram/TikTok Insights, Social Blade, HypeAuditor, or agency dashboard tools) to monitor performance.
• Analyze results, generate post-campaign reports, and provide strategic insights for future improvements.
• Identify high-performing influencers for long-term partnership opportunities.

LEADERSHIP & COLLABORATION

• Mentor and support junior KOL specialists and coordinators.
• Collaborate cross-functionally with the Client Service, Creative, Media Buying, and PR teams.
• Present influencer strategies and campaign results to clients in a confident, data-driven manner.
• Contribute to agency growth by recommending new tools, methodologies, or KOL partnership innovations.