Senior Brand Manager (Beauty)
FACETOLOGY
- Penuh waktu
- On-site • Jakarta Selatan
- Negotiable
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Deskripsi Pekerjaan
#BeOneofOurFaces!
Joining FACETOLOGY means becoming part of a dynamic beauty brand. We are a human-centric environment, driven by the purpose of enhancing quality of life through our products.
As a Senior Brand Manager (Beauty), you will:
- Define and execute the overall brand strategy aligned with business goals.
- Develop brand architecture, tone of voice, and identity guidelines.
- Ensure consistent brand storytelling across all platforms (digital, retail, offline, etc.).
- Plan and execute 360° marketing campaigns (ATL, BTL, digital, PR, influencer).
- Lead go-to-market strategies for new product launches.
- Collaborate with Product Development and R&D to align product messaging with brand identity.
- Monitor brand performance and market trends.
- Analyze sales data, consumer behavior, and competitor activity.
- Coordinate with cross-functional teams: Sales, Digital, Trade Marketing, and E-commerce.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communication, or relevant fields. Master’s degree is a plus.
- Minimum 6 years of experience in brand management, preferably in the beauty or FMCG industry.
- Proven track record in brand building and campaign execution.
- Excellent leadership, communication, and analytical skills.
- Deep understanding of beauty consumers and trends (skincare/makeup).
- Familiar with digital platforms, influencer marketing, and retail activation.
- Familiar with market analysis tools (e.g., Nielsen, Euromonitor) is a plus.
Placement: Facetology Head Office, South Jakarta
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Facetology is a local startup dedicated to advancing Indonesia’s beauty and personal care industry. Our mission is to inspire individuals to embrace their natural beauty and strengthen their self-confidence, while continuously developing innovative products that position us at the forefront of the industry. We believe our people are the foundation of this transformation.
At Facetology, creativity, expertise, and passion come together to meet the diverse needs of consumers nationwide. With an unwavering dedication to quality and innovation, we aim to set new standards and shape the future of beauty and personal care in Indonesia.
Innovating beauty, together with Facetology 💜
#BeOneofOurFaces
