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Marketing Project Strategist

PMI Hair & Beauty

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Deskripsi Pekerjaan

Hi! We are PT Putera Mahkota Indonesia, the distributor of K18 and GHD brands in Indonesia. The Marketing Project Strategist will be responsible for designing and managing marketing projects that align with the company’s strategic goals. This role includes planning and executing creative campaigns, media relations, social media content creation, and collaboration with Key Opinion Leaders (KOL) and Professional Opinion Leaders (POL). You will ensure that the company's products are delivered to the right market consistently, in line with the brand strategy and business objectives

Key Responsibilities:

Marketing Project Planning and Execution:

  • Design and manage the company’s marketing projects in line with its vision and mission.
  • Ensure that projects adhere to timelines, budgets, and appropriate human resources.
  • Set standards for project execution and monitor results.

Marketing Communication Strategy:

  • Analyze and propose communication programs for the company, including creative marketing campaigns.
  • Monitor and evaluate the effectiveness of marketing programs, both online and offline media placements.
  • Perform public relations functions to enhance the company’s image (press releases, media gatherings, etc.).

Social Media Content Creation:

  • Propose and create social media content that supports marketing objectives and enhances audience engagement.
  • Analyze the effectiveness of promotions and provide suggestions for improvements based on analysis.

Media Placement and Media Relations:

  • Propose, select, and evaluate media placements and media relations according to the plan.
  • Coordinate with internal and external parties to implement media placements and media relations.

Collaboration with KOL/POL and External Parties:

  • Build relationships with various organizations, institutions, companies, media, KOLs, and POLs to support marketing communication activities.
  • Propose collaboration designs and evaluate the partnerships executed.

Managing Strategic Projects:

  • Ensure that all strategic projects are completed on time and achieve the expected results.
  • Manage project schedules, scope of work, human resources, budgets, and payment planning.
  • Identify potential scheduling conflicts and ensure that all projects run smoothly.

Kualifikasi

Qualifications:

  • A Bachelor’s degree in Marketing, Communications, Management, or a related field.
  • Minimum 2-3 years of experience in marketing, project management, or marketing communications.
  • Proven ability to design and manage creative marketing and communication projects.
  • Experience in social media content creation and working with KOLs and POLs.
  • Strong analytical skills to evaluate the effectiveness of marketing campaigns.
  • Ability to work under tight timelines and manage budgets.
  • Excellent communication skills, both verbal and written
  • Proactive, creative, and result-oriented
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Tentang PMI Hair & Beauty
Selengkapnya

PMI Haircare curates, imports, and develops premium salon-centric brands for the Indonesian market. We believe hairdressing today goes beyond style. It's about self-expression, global trends, and meaningful stories. Both hairstylists and their clients seek more: quality, purpose, and connection.

With a deep understanding of the local salon landscape, we build long-term partnerships with brands that share our values and vision. We don’t just bring products in, We support our business partner with professional education, seamless distribution systems, and the tools to grow sustainably.

Our vision is to become the importer of choice for premium hair care and technology distribution in Indonesia through high-quality products, modern systems, empowering education, and partnerships built on mutual growth. By strengthening the ecosystem from the inside out, we aim to create lasting value for hairstylists, partners, and the industry at large.

Industri
Trading and Retail
Lokasi
Jakarta Selatan, Indonesia
Ukuran Perusahaan
1–50 employees

Budaya

Fast-Paced
Swift in handling new challenges and producing new ideas to improve
Integrity
We uphold honesty and virtue in every single product/service we deliver
Collaborative
Here, we work together to make the dream work