PIC Live Stream (Analyst)
Torch.id
- Penuh waktu
- On-site • Indonesia
- Negotiable
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Deskripsi Pekerjaan
Job Overview
PIC Live Stream is responsible for monitoring, analyzing, and optimizing live streaming content to improve engagement, performance, and reach. It requires candidates with experience or knowledge in managing live streaming on marketplaces and analyzing live streaming data, especially in Shopee. This role typically combines data analysis, live stream content strategy, and audience insights to ensure the live streaming efforts meet the company’s objectives, whether for marketing, e-commerce, entertainment, or customer engagement. PIC Live Stream ensures that the live streaming events run smoothly, creating a positive shopping experience for viewers while maximizing sales opportunities for sellers.
Job Role
- Data Monitoring and Analysis: Track key performance metrics for live streams, such as viewer count, watch time, engagement rate, conversions, and drop-off points; analyze audience demographics, behavior, and preferences to optimize content strategy; generate insights on viewer engagement patterns, including peak times, audience retention, and interactive elements that drive higher participation.
- Live Streaming Event Planning: Coordinate and plan live streaming events, including scheduling, selecting participating live streamer, and defining product showcases.
- Live Streamer Management: Identify and onboard live streamer interested in participating in live stream events. Provide guidance and support to live streamer regarding product presentation and live stream best practices.
- Live Stream Content Creation: Create compelling live stream content, including product demonstrations, promotions, and interactive elements to engage viewers.
- Technical Setup: Oversee the technical setup for live streaming events, including camera equipment, lighting, sound, and streaming software. Ensure a seamless broadcast experience.
- Sales Support: Facilitate sales during live streams, such as providing product links, discounts, and purchase instructions to viewers. Track and report sales metrics.
- Marketing Collaboration: Collaborate with the marketing team to promote upcoming live stream events (such as Tanggal Kembar, Pay Day Event, etc) through various channels, including social media, email, and website announcements.
- Troubleshooting: Address technical issues, handle unexpected situations, and ensure a high-quality live streaming experience.
Kualifikasi
Job Qualifications:
- Preferably have at least 1 year of experience in e-commerce live streaming, data analysis, and managing host/live streamer.
- Capability to engage with marketplace management and present live stream sales data.
- Experienced in creating promotional strategy for live streaming sales events, such as Tanggal Kembar, Pay Day Event, etc.
- Strong Excel skills or familiarity with data analytics tools.
- Effective time management and attention to detail to coordinate live stream events successfully.
- Have strong leadership skills to supervise live streams.
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Torch.id is a prominent Indonesian brand, provider of bags, luggages, traveling apparels and gears — which leverages data-driven research and design— to deliver innovative solutions to its customers.
With a strong presence in Indonesian e-commerce since 2015, Torch.id is now expanding its reach through O2O stores in major Indonesian cities 🛒.
As a growth company, Torch.id has won three prestigious national awards, including two Indonesian Good Design Awards and the Anugerah Bangga Buatan Indonesia Award 🏆. In addition to these national recognitions, Torch.id has also received an international acclaim, the Golden Bauhinia Cup 🏆.
These awards show how much we care about the our beloved customers, the quality of our products and how innovation has been embedded in our DNA. These things also show how hard our great team works and grows 👥.
We aspire to become a prominent local brand with a global reach in the near future 🚀🌍.
Join us! We look forward for the opportunity to collaborare with like-minded individuals who share our aspirations and demonstrate a strong commitment to achieving success💪!
