Performance Marketing Manager
Sayurbox
- Penuh waktu
- On-site • Jakarta Selatan
- Negotiable
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Deskripsi Pekerjaan
Performance Marketing Manager will be responsible for orchestrating our online marketing endeavors and driving customer acquisition, engagement, and retention through various online marketing channels. The role will optimize Sayurbox advertising spending, refine customer targeting strategies, and spearhead initiatives that drive measurable user growth. This role entails a balance of strategic foresight, hands-on execution, and leadership to amplify Sayurbox's digital presence and customer engagement.
What will you do:
- Draft and iterate on the holistic performance marketing strategy, ensuring alignment with broader business goals.
- Implement, track, and optimize multifaceted campaigns across Google Ads, Facebook, Instagram, TikTok, local platforms, and potential upcoming channels
- Be accountable for budgeting and spending on advertising, ensuring judicious allocation to yield maximum engagement and conversions.
- Monitor spending against budget and adjust as necessary to meet campaign goals.
- Stay updated with the latest trends in the digital marketing landscape, especially in the Indonesian market.
- Incorporate new strategies or channels when relevant to maintain a competitive edge.
- Work closely with the campaign, content production, graphic design, and product teams to develop compelling ad creatives and landing pages optimized for conversion.
Kualifikasi
What are we looking for:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus).
- Experience leading and nurturing a team.
- Proficiency with CRM tools and platforms, with specific experience in Clevertap
- Familiarity with digital advertising platforms (Google Ads, Facebook Ads, etc.)
- Strong analytical skills and the ability to interpret data to inform marketing decisions.
- Experience with CRM systems and customer segmentation.
- Adept at A/B testing and conversion rate optimization (CRO) techniques.
- Excellent communication and presentation skills.
- Detail-oriented with strong project management abilities.
- Ability to thrive in a fast-paced and dynamic environment.
- Knowledge of the Indonesian market and digital marketing trends in the region
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Sayurbox is building Indonesia’s fastest growing supply chain platform with full integration from farm to end consumer. We serve fresh produce from farms directly to enterprise businesses, general trade, modern trade, horeca as well as our have our own direct to consumer e-grocery platform. We operate 24 hours a day, 7 days a week, and provide both overnight and same day deliveries.
Sayurbox was founded with the social mission of providing market access to local farmers through the digitalization of Indonesia’s agri-supply chain. We make people healthier, one fresh produce at a time.
We currently serve around 1 million customers in Java and work with more than 10,000 farmers nationwide.
We are always on the lookout for passionate, driven, innovative, and hungry to learn individuals with high initiative and ownership to be part of the Sayurbox.
Email [email protected]
