Performance Marketing Lead

1. Strategy & Ownership

. Own the full performance marketing strategy across TikTok, Meta, Google Ads, and

commerce-focused channels.

. Translate business objectives into scalable acquisition and revenue growth plans.

. Define KPIs, success benchmarks, and optimization frameworks across channels.

. Take full accountability for performance results (ROAS, CPA, revenue, efficiency).

2. Execution & Optimization

. Oversee and refine campaign structures, targeting, creatives, and budgets.

. Lead experiments: A/B testing, audience expansion, funnel optimization, and scaling.

. Optimize campaigns not just for traffic but also for commerce metrics (GMV, CVR, AOV).

. Identify performance gaps and proactively adjust based on data insights.

. Ensure budgets are allocated efficiently to maximize returns and growth.

3. Analysis & Reporting

· Monitor performance daily, weekly, and monthly with clear, actionable insights.

. Build and maintain structured reports that link campaign data to business results.

. Communicate performance stories clearly to stakeholders-beyond just numbers.

4. Leadership & Mentorship

. Serve as a subject-matter lead for performance marketing within the team.

. Mentor and guide junior performance marketers or collaborators (if applicable).

. Set best practices, frameworks, and standards for paid media execution.