Performance Marketing & SEO Specialist
Y Ventures Group Ltd.
- Penuh waktu
- Hybrid • Jakarta
- Rp7.000.000 – 11.000.000
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Deskripsi Pekerjaan
We are looking for a data-driven, creative, and proactive Performance Marketing & SEO Specialist to join our growing team. In this role, you will be the engine behind our digital acquisition strategy. You will own the execution and optimization of our paid ad campaigns across major platforms, keep a sharp eye on top-of-funnel performance metrics, and drive organic traffic through sharp SEO management.
Campaign Creation & Performance Management
- Plan, build, and launch paid advertising campaigns aligned with business goals, while continuously monitoring campaign budgets, bids, and performance to ensure optimal ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition).
- Conduct A/B testing on ad copy, creatives, landing pages, and audience targeting to maximize conversion rates.
Top-Funnel Reporting & Analytics
- Track, analyze, and report on top-of-funnel (ToFu) metrics (e.g., Impressions, CTR, CPC, CPM, and traffic quality), maintaining marketing dashboards and translating complex data into actionable insights for the wider team.
- Identify trends and drop-off points in the user journey to support optimization across the marketing funnel.
Paid Ads Platform Management
- Manage and optimize paid channels, including Google Ads (Search, Shopping, PMax), Meta Ads (Facebook & Instagram), TikTok Ads, and TikTok Shop, ensuring campaigns and product feeds run smoothly.
- Stay updated on platform updates, algorithm changes, and emerging digital marketing trends.
SEO Management
- Execute on-page, off-page, and technical SEO strategies to improve organic visibility and rankings, while conducting keyword research to identify new traffic opportunities and support content development.
- Monitor website health and performance through Google Search Console and Google Analytics (GA4), troubleshooting issues as needed.
Kualifikasi
- Education: Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, Information Systems, or a related field.
- Experience: 1–3 years of hands-on experience in performance marketing, digital advertising, or SEO (agency or in-house).
- Platform Expertise: Proven experience navigating Google Ads Manager, Meta Ads Manager, and TikTok Shop/Ads backend.
- SEO Toolkit: Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog, alongside Google Search Console.
- Data Literate: Strong proficiency in Google Analytics (GA4) and Microsoft Excel/Google Sheets for data slicing and reporting.
- Mindset: A growth-oriented mindset—you see a dip in metrics as a puzzle to solve, not a failure.
- Communication: Excellent written and verbal communication skills for ad copywriting and clear reporting.
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Y Ventures Group is a data-driven e-commerce company. We establish strong relationships with global brand partners, providing valuable data insights and actively distributing their products in the e-commerce space. By combining our data-driven methodologies with our extensive e-commerce expertise, we ensure our partners maintain a stable and thriving presence in the marketplace. Our dedication to transparency, collaboration and end-to-end support fosters trust and strong partnerships, driving success for our clients.
