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Marketing Strategy & Planning Manager

PT. Asuransi MSIG Indonesia

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Deskripsi Pekerjaan

  • Develop comprehensive competitor profiles, including strategic analysis, capital relationships, key channels, strengths, profitability, and financial position.
  • Execute intelligence activities to gather and centrally manage information on competitors both within and outside the company.
  • Conduct continuous analysis and updates on competitors' products and services, including gap analysis with our own products.
  • Analyze brokers, BUSB, conglomerates, and other sales channels to identify opportunities and threats.
  • Collect and analyze data to uncover prospective customer preferences on products and services.
  • Formulate agile strategies regarding sales channels and insurance products based on market research analysis results, in collaboration with Production departments.
  • Evaluate and review existing strategies on sales channels and insurance products, recommending adjustments as needed.
  • Ensure compliance by filing product sales at banking or BUSB to regulatory authorities like OJK.
  • Review and approve agreements with sales partners such as MoUs.
  • Provide support for merger and acquisition activities as needed.


  • Bachelor's degree in marketing, business administration, or a related field. Master's degree is preferred.
  • Minimum of 10 years of experience in marketing, market research, or strategic planning within the insurance or financial services industry.
  • Strong analytical and strategic thinking skills with the ability to translate data into actionable insights.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Proficiency in market research tools, marketing analytics, and Microsoft Office suite.
  • Familiarity with digital marketing channels and platforms is advantageous.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Certifications in marketing analytics, strategic marketing, or project management are a plus.
Tentang PT. Asuransi MSIG Indonesia

Combining global and local best practices, the core subsidiaries and affiliates of MSIG Holdings (Asia) Pte. Ltd. across ASEAN and Hong Kong ("MSIG"​) have been providing general insurance solutions for more than 100 years. As an established leading insurer with a long-term perspective, MSIG aims to offer insurance solutions that are effective, efficient and simple to understand; delivered with active and sincere service. Across the region, our 3,500 employees go above and beyond to add value to the business and lifestyle of our customers and inspire confidence in them.

MSIG is backed by the solid foundation and rich heritage of Mitsui Sumitomo Insurance Company, Limited, an established insurer that has received strong financial ratings from leading rating agencies, including Standard & Poor's and Moody's. Today MSIG is one of the few foreign-based general insurers to have representation in every ASEAN country, a testament to its strength and reach. MSIG also benefits from being a member of MS&AD Insurance Group - one of the largest general insurance groups in the world.

Leveraging on the multi-channel distribution, strong partnerships with intermediaries and extensive geographical network, MSIG offers a wide range of insurance solutions across personal and commercial lines. MSIG builds and nurtures enduring relationships, forging close partnerships, through good times and bad.

Jakarta, Indonesia
Ukuran Perusahaan