Marketing Shared Services Lead, Integrated Marketing - (TikTok Shop by Tokopedia)
TikTok
- Penuh waktu
- On-site • Jakarta
- Negotiable
Deskripsi Pekerjaan
- Strategic Marketing Leadership: Develops and implements the strategic roadmap for all digital and offline marketing, ensuring innovative and ROI-driven placement strategies.
- Omnichannel Execution: Oversees the development and execution of integrated campaigns across all channels, from SEM and social to TV and OOH, setting best practices for media buying and optimization.
- Knowledge & Capability Building: Establishes and manages a central knowledge hub, delivering training and fostering data-driven decision-making across marketing teams.
- Team & Performance Management: Leads and develops a high-performing team, defining KPIs, implementing robust tracking, and optimizing marketing spend for maximum efficiency.
- Stakeholder & Partner Collaboration: Serves as a trusted advisor to internal leaders and effectively manages relationships with external agencies and technology partners.
Kualifikasi
Minimum qualifications:
- 5+ years of marketing experience: Proven track record (3+ years in senior roles) managing both digital (SEM, social, programmatic, SEO) and large-scale offline (TV, OOH) marketing functions.
- Data & Tech Savvy: Highly analytical, proficient in marketing analytics tools, attribution modeling, and experienced with AdTech/MarTech stacks (DMPs, CDPs).
- Exceptional Leadership & Communication: Strong ability to build, mentor, and inspire high-performing teams, coupled with excellent communication and stakeholder influencing skills.
- Market Acumen & Adaptability: Deep understanding of market trends and consumer behavior in the relevant industry (e.g., E-commerce, Fintech in Indonesia), thriving in fast-paced, data-driven environments.
Preferred qualifications:
- Project Management: Excellent project management and execution skills, capable of managing multiple projects simultaneously, including timeline creation, budget management, and team coordination.
- Communication Skills: Strong communication skills (fluently in English) to effectively convey marketing plans and strategies to internal and external stakeholders.
- Analytical Skills: Proficient in analyzing data and metrics to measure marketing campaign success and build learning iterations for continuous improvement
- Collaborative Skills: Ability to collaborate effectively with cross-functional teams, including ID teams (Marketing, Creators, Merchants, PR, GR, CSR, Legal, fintech, logistics, industry team) and Regional Team (Marketing, Product)
- Attention to Detail: Keen eye for detail to ensure all marketing materials are accurate, campaign materials setup in timely manners, and error-free execution.
- Continuous Learning: Commitment to ongoing learning and staying up-to-date with the latest marketing trends and best practices
Tips Menjaga Diri
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TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
