Marketing Operations Manager (Multi-Brand)
Y Ventures Group Ltd.
- Penuh waktu
- Remote
- Negotiable
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Deskripsi Pekerjaan
We are seeking a highly strategic and systems-oriented marketing leader to build and operate AI-assisted marketing functions across multiple businesses within Y Ventures Group.
This is not a traditional Marketing Manager role. Rather than managing a conventional marketing team, you will design repeatable go-to-market playbooks for each business, then operate and continuously improve those playbooks through our internal AI-assisted marketing system. You will be responsible for determining how each brand should grow, validating marketing strategies through experimentation, and ensuring high-quality execution across multiple brands.
Working directly with the CEO & Chairman, you will play a key role in building scalable marketing systems that support both existing and future businesses. Success in this role means delivering repeatable marketing playbooks, improving customer acquisition performance, increasing marketing automation, and enabling multiple brands to scale efficiently without proportional increases in headcount.
Marketing Playbook Development
- Develop repeatable go-to-market playbooks for each brand by defining target buyers, value propositions, messaging, acquisition channels, customer journeys, and success metrics.
- Conduct market research and validate marketing assumptions through structured testing and experimentation.
- Document scalable marketing playbooks that can be consistently executed across multiple brands.
Multi-Brand Marketing Operations
- Lead AI-assisted marketing operations across multiple brands simultaneously.
- Ensure all marketing activities are executed consistently according to established playbooks.
- Maintain each brand's positioning, messaging, tone of voice, and quality standards across all marketing channels.
AI-Assisted Marketing System Management
- Operate and continuously optimize the company's internal AI-assisted marketing system.
- Review, approve, and quality-check AI-generated marketing assets before publication.
- Escalate strategic decisions requiring CEO input while maintaining execution quality across all brands.
Performance Marketing & Growth Optimization
- Monitor daily marketing performance across traffic, lead generation, engagement, and campaign effectiveness.
- Optimize paid marketing performance across Meta, Google, and TikTok within approved budget parameters.
- Reallocate marketing investments based on performance and discontinue underperforming initiatives.
Marketing Process & System Improvement
- Establish scalable marketing operating procedures, documentation standards, and governance processes.
- Convert recurring manual work into standardized workflows and automated processes.
- Continuously improve the effectiveness and maturity of the AI-assisted marketing system.
Executive Reporting & Strategic Planning
- Prepare concise monthly performance reports summarizing results, marketing spend, key learnings, and recommended improvements for each brand.
- Provide strategic recommendations to leadership on future marketing priorities, optimization opportunities, and brand expansion.
Kualifikasi
Education
- Bachelor's degree in Marketing, Business, Communications, Management, or a related field.
- A Master's degree or MBA is a strong advantage.
Experience
- Minimum 6 years of experience in digital marketing, growth marketing, marketing strategy, or marketing operations.
- Proven experience taking a product from little or no traction to a repeatable, scalable growth model.
- Demonstrated ability to research unfamiliar markets, validate marketing assumptions, and make data-driven strategic decisions.
- Hands-on experience managing paid marketing campaigns with accountability for budget performance and business outcomes.
- Working knowledge of SEO, email marketing, and social media marketing.
- Experience using AI tools as part of day-to-day marketing operations, with strong judgement over AI-generated outputs.
- Experience working across multiple brands or business units is an advantage.
Skills & Attributes
- Strong strategic thinking with the ability to design scalable go-to-market strategies.
- Excellent commercial judgement and analytical problem-solving skills.
- Strong process documentation and systems-thinking capabilities.
- Comfortable building marketing frameworks from scratch in fast-moving, zero-to-one environments.
- Excellent written English and native or near-native Bahasa Indonesia.
- Comfortable challenging existing approaches, continuously improving processes, and leveraging AI to scale marketing execution.
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Y Ventures Group is a data-driven e-commerce company. We establish strong relationships with global brand partners, providing valuable data insights and actively distributing their products in the e-commerce space. By combining our data-driven methodologies with our extensive e-commerce expertise, we ensure our partners maintain a stable and thriving presence in the marketplace. Our dedication to transparency, collaboration and end-to-end support fosters trust and strong partnerships, driving success for our clients.
