Marketing Manager
Kharisma Potensia Indonesia
- Penuh waktu
- On-site • Jakarta Pusat
- Negotiable
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Deskripsi Pekerjaan
Role Overview
We are looking for a hands-on Marketing Manager who can build, execute, and scale marketing strategies across both digital and offline channels.
You will work directly with the leadership team (CEO, COO, CTO) to align marketing with business growth, product development, and data-driven decisions.
Key Responsibilities
- Marketing Strategy & Execution
- Develop and execute end-to-end marketing strategies across digital and offline channels
- Drive user acquisition, brand awareness, and engagement through : Social media & content marketing, Digital ads (Meta, Google, TikTok, etc.), SEO/SEM initiatives, Webinars, events, and offline activations/roadshows
- Optimize campaigns based on performance metrics and ROI
2. Team Leadership & Management
- Manage and mentor the existing marketing team (social media, graphic design, video editor)
- Identify gaps and recruit additional roles as needed (e.g. performance marketer, SEO specialist, etc.)
- Ensure execution quality, consistency, and speed across all marketing outputs
3. Cross-Functional Collaboration
- Work closely with CEO, COO, and CTO to align marketing with : Business goals and revenue targets, Product roadmap and feature launches, User insights and analytics
- Translate business strategy into actionable marketing initiatives
4. Analytics & Performance Tracking
- Define and monitor key marketing metrics (conversion rate, engagement, etc.)
- Use data to continuously refine campaigns and improve efficiency
- Set up tracking systems and dashboards for marketing performance
Kualifikasi
This role requires someone who can think strategically, execute ruthlessly, and manage a growing team without losing their mind.
Qualifications
Must-Have
- Min. 5 years of experience in marketing (digital, brand, or growth roles)
- Proven track record in turning marketing strategies into real actions with measurable results
- Experienced in managing a team and leading cross-functional collaboration
- Strong understanding of digital marketing channels (ads, SEO, social media, content)
- Comfortable working with data, analytics tools, and performance metrics
- Ability to balance strategy and execution (not just presentation hero)
Nice-to-Have (but let’s be honest, very useful)
- Experience in startup, tech, or job platform industry
- Experience targeting mass or grassroot markets
- Familiarity with marketing automation and growth hacking techniques
- Experience handling offline activation/events
Tips Menjaga Diri
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PT KHARISMA POTENSIA INDONESIA Committed to being part of the formation of Quality Indonesian Human Resources, with focus on the formation of work systems, the self concept and training to build superior to be able make a significant contribution wherever they are.
