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Marketing Officer


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Deskripsi Pekerjaan

As a Marketing Officer, you will play a crucial role in developing and implementing marketing strategies that drive brand growth and health. You will collaborate with various departments to ensure the successful deployment of marketing plans and campaigns, monitor brand performance, and make data-driven recommendations to enhance brand equity.


  • Develop and implement comprehensive brand marketing strategies tailored specifically to the Indonesian market.
  • Create compelling brand narratives, positioning, and visual identity that resonate with the local target audience while aligning with the global brand guidelines.
  • Identify key issues and opportunities to support the Marketing Lead Plan.
  • Supervise the production of marketing materials.
  • Manage timelines and progress of all marketing campaigns.
  • Oversee the integrated activity schedule to ensure consistency with the marketing plan and communication strategy.
  • Track and analyze brand performance metrics.
  • Recommend and execute strategies to increase brand equity based on performance monitoring.
  • Suggest improvements to enhance the effectiveness of marketing efforts.
  • Work closely with the Social Media Specialist, Digital Marketing team, Merchandiser, and other departments to execute seamless brand experiences across all touchpoints.



  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience (3-5 years) in marketing and retail operations, with a focus on premium brands.
  • Strong understanding of the Indonesian market landscape, consumer behavior, and trends.
  • Experience in retail partnerships and distribution channels.
  • Demonstrated ability to develop and execute effective marketing strategies and campaigns.
  • Proficiency in market research, competitor analysis, and consumer insights.
  • Strong communication, negotiation, and relationship-building skills.
  • Analytical mindset with the ability to interpret data and drive data-informed decisions.
  • Creative thinking, attention to detail, and a passion for design and aesthetics.
Tentang Serial

At SERIAL, we're not just a retail and distribution company – we're trendsetters, tastemakers, and purveyors of the extraordinary. Based in the vibrant heart of Jakarta, Indonesia, SERIAL is your gateway to a world where style meets substance, where innovation intertwines seamlessly with everyday life.

As the exclusive sole distributor of coveted brands like Corkcicle, Owala, Lexon, and Stasher in Indonesia, we bring you more than just products; we bring you experiences that redefine the way you live, work, and play.

But SERIAL is more than just a destination for exceptional products – it's a community of like-minded individuals united by a passion for innovation, sustainability, and style. From curated events and workshops to exclusive offers and collaborations, we're here to inspire and empower you to live your best life, one stylish innovation at a time.

Welcome to SERIAL – where lifestyle is elevated, and ordinary moments become extraordinary adventures.

Retail and Wholesale
Jakarta Barat, Indonesia
Ukuran Perusahaan
1–50 employees


Our company is comprised of enthusiastic and positive-spirited people
Our team is flexible and resilient in the face of adversities
We strive to constantly pursue innovation of our products and services