Marketing Communication Manager
Igloo
- Penuh waktu
- On-site • Jakarta
- Rp20.000.000 – 30.000.000
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Deskripsi Pekerjaan
What you will do:
- Develop integrated communications that support business goals and align with our Agency product and brand positioning
- Work cross-functionally with Business, Marketing, Design, Product to develop multi-channel marketing messages and collateral
- Source and work with creative agencies/freelancers for creation of marketing collateral
- Ensure our brand tone and manner is strong and consistent across all channels and marketing efforts and creative assets (events, email campaigns, web pages, promotional material, in-app content).
- Create long and short-form content, including video for various mediums (brochures, banners, in-app training content and tutorials,
- Lead and organise on-ground events for awareness, recruitment, engagement purposes
- Use data to analyze impact and performance and adapt accordingly. Track and report on key performance metrics to senior management
- Monitor key competitors in the market to inform our communications strategy
- Identify platforms, events to reach new market segments and expand market share
Kualifikasi
What you will need:
- 6+ years of brand marketing, marketing communications, content marketing experience. Prior experience working in a high-growth environment, ideally with a mix of experience in MNCs and start ups.
- Experience leading and running successful marketing campaigns
- Leadership skills with the ability to set and prioritize goals
- Data and Analytical Skills
- Critical thinking skills and Growth Mindset
- A self-starter with hands-on experience
- Good university degree
- Strong verbal and written communication skills
- Experience working in matrix organisation
- Exceptional organizational skills with a high degree of attention to detail
- Experience working in a fast paced, highly collaborative organization
- Comes with a successful track record in leading content / Brand strategy and its brand direction
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Igloo is a company that focuses on providing insurance services that prioritize the needs of customers by making them user-friendly, affordable, honest, and relevant. We constantly seek new and smarter ways to eliminate inefficiencies in the industry, such as time-consuming procedures and unnecessary red tape, by utilizing advanced design and technology. We believe that insurance services should be accessible to everyone, which is why we collaborate with like-minded partners to develop customized insurance products that are value-focused and attractive to customers, particularly in the growing East Asian market. Our innovative and flexible approach to insurance product development makes it easy to build and manage them. All we need is a platform, and we'll take care of the technology.
Our company is prepared to face exciting challenges in the future, such as exploring new regions, technologies, and businesses. Our global community and adherence to our five core values will guide us to overcome these challenges in innovative ways. Our core values include a focus on innovation, collaboration as a team, being open to feedback, leading with transparency, and prioritizing learning and growth. With offices and tech hubs in eight countries, we have a broad range of expertise and capabilities across various fields such as commercial, insurance, product, marketing, and customer service.
We work with nearly 30 partners across different industries such as e-commerce, telecommunications, banking, insurance, and lifestyle in Indonesia, China, Singapore, Thailand, Vietnam, Malaysia, and Australia to offer over ten product lines to customers in the region.
