Manager Consumer Research

Consumer Insight Development

• Design and execute qualitative and quantitative studies to uncover user needs, motivations, and behavioral patterns.
• Conduct persona creation, behavioral segmentation, and opportunity mapping.
• Synthesize data from multiple sources: in-depth interviews, surveys, VOC, community chatter, app reviews, social listening, and product analytics.

End-to-End Research Execution

• Lead the full research lifecycle: scoping, methodology selection, sampling, facilitation (IDIs, FGD, concept tests), analysis, and reporting.
• Apply rigorous qualitative and quantitative analysis to produce defendable research insights.
• Select cost-effective, high-impact methodologies tailored to Vidio’s product priorities.

Strategic Insight for Product, Content & Monetization

• Translate consumer behavior into recommendations that influence product features, UX improvements, content strategy, funnel optimization, and pricing/packaging decisions.
• Partner closely with Product Managers, Content Strategists, and Marketing teams to align research output with business goals.
• Provide actionable insights related to subscription behavior, PPV, Virtual Gift, content discovery, and user retention.

Cross-functional Influence & Communication

• Communicate insights clearly and persuasively to VP and C-level stakeholders.
• Drive alignment across teams by connecting user needs to business opportunities.
• Serve as a trusted strategic partner for product and business teams.

Research Systems & Culture Building

• Develop standardized research frameworks, templates, and best practices.
• Strengthen Vidio’s Voice of Customer (VoC) pipeline in collaboration with Product teams.
• Promote a culture of evidence-based decision making.