Lead Campaign Promo
ASTRO
- Penuh waktu
- Hybrid • Jakarta
- Negotiable
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Deskripsi Pekerjaan
The Promotion Lead at Astro is responsible for conceptualizing, executing, and optimizing promotional campaigns that drive category growth, customer retention, and sales growth. This role involves close collaboration with cross-functional teams to ensure cohesive and effective promotional strategies that align with Astro's campaign objectives.
Key Responsibilities
1. Promotional Strategy Development & Execution
- Design and implement comprehensive promotional strategies that align with campaign objectives and market trends.
- Lead cross-functional teams to execute promotional campaigns, ensuring collaboration and alignment across departments.
- Analyze market data and consumer insights to inform promotional tactics and enhance campaign effectiveness.
2. Campaign Management & Optimization
- Plan and execute integrated campaign based on growth target
- Optimizing campaign promotion engine to grow business line
- Monitor and report on campaign performance metrics, providing actionable insights for continuous improvement.
- Utilize data-driven methodology to improve effectiveness and efficiency of promotional channels.
3. Cross-Functional Collaboration
- Collaborate closely with the GTM campaign, commercial, and product teams to ensure seamless integration of promotional strategies.
- Provide insights to enrich campaign execution and ensure alignment with overall business goals.
4. Team Leadership & Development
- Lead and mentor a team of campaign professionals, fostering a culture of creativity and innovation.
- Set clear expectations, KPIs, and deliverables for each team member, ensuring high-quality work and timely execution.
- Provide guidance and support to team members, promoting a collaborative and productive team environment.
5. Budget & Resource Management
- Manage the campaign budget to ensure cost-effective promotional strategies.
- Allocate resources effectively to maximize metrics on promotional campaigns.
Kualifikasi
- Bachelor's degree in Marketing, Business, or a related field.
- At least 5 years of experience in marketing or promotional roles with a proven track record of successful campaign management.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent communication skills, both verbal and written, with a talent for storytelling.
- Proficiency in promotional engine tools and platforms
- Experience in managing budgets and allocating resources effectively.
- Ability to work in a fast-paced, dynamic environment.
- Previous background in retail or as Consultant is a plus.
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ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within minutes. Founded in 2021 by a group of seasoned e-commerce executives and backed by both trusted International and local investors, it is our mission to make people's lives simpler and easier by saving them time, energy, and money.
Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced.
Interested in working for a company that pushes the boundaries and strives to be the best? Join us now to be a part of this ground-breaking mission!
