Key Account Executive (General Trade)

Responsibilities:

• Manage and develop relationships with General Trade or key accounts (e.g. agents, wholesalers, grocery stores, stalls, and market traders).
• Achieve sales targets and business objectives for assigned accounts.
• Plan and execute trade promotions, listing, and in-store activities with key accounts.
• Monitor sell-in, sell-out, stock availability, and product distribution.
• Coordinate with internal teams (sales, marketing, supply chain, finance) to ensure smooth account operations.
• Negotiate commercial terms, promotional support, and trading agreements.
• Prepare regular sales reports, forecasts, and account performance analysis.
• Ensure proper execution of display, visibility, and merchandising in stores.