Junior Digital Marketing Strategist & Media Planner (Full Time – On Site - Jakarta Barat)

WHAT YOU WILL BE DOING:

• Create a complete pitch deck in terms of research, marketing strategy and digital marketing to convince potential clients.
• Create a solid, clear and comprehensive media plan in terms of research, marketing strategy and digital marketing.
• Create an upselling deck that considers the history of digital marketing performance and considers the company's internal interests.
• Create relevant case studies from previous performance portfolios to convince potential clients.
• Assist with account executive introduction meetings to increase the credibility of the company's expertise.
• Help the ads optimizer in determining the learning plan, learning objectives and learning period.
• Monitoring the progress of the project including performance history and project timeline from onboarding to the end of the period.
• Help ads optimizer ensure KPI / key metric expectations are achieved.
• Help ads optimizer create insight stories and accountability reports by considering marketing and digital marketing strategies.

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE : 

1. Strategic Understanding of Paid Advertising:

Strong conceptual knowledge of ad campaign structure, audience targeting, bidding strategies, and optimization principles across Google Ads, Meta Ads, and TikTok Ads.

2. Familiarity with Platform-Specific Best Practices:

Ability to interpret and apply best practices from each ad platform to guide overall campaign direction and align with marketing objectives.

3. Knowledge of Tracking & Attribution:

Clear understanding of how ad tracking works, including pixels, UTMs, and conversion APIs.

4. Data-Driven Thinking:

Skilled in reading and interpreting campaign reports and performance dashboards to identify trends, insights, and areas for improvement.

Able to translate performance data into strategic recommendations.

5. Collaboration & Leadership:

Works closely with media buyers, creative teams, and analysts to ensure strategic alignment.

Capable of giving actionable feedback and guiding others toward achieving campaign goals.

6. Communication Skills:

Strong ability to present ideas and strategies clearly to both technical and non-technical stakeholders.

Can bridge the gap between creative vision and performance execution.

7. Continuous Learning:

Keeps up with changes in digital advertising platforms, algorithm updates, and emerging tools or features.