Head of Trade Marketing
Tentang Anak
- Penuh waktu
- Hybrid • Jakarta Pusat
- Negotiable
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Deskripsi Pekerjaan
About The Role:
Bridging brand strategy and sales execution, ensuring our products are consistently available, visible, and purchased across offline trade channels in Indonesia. This role owns the trade marketing strategy, budget, and team, driving sell-out, revenue growth, and market share expansion.
Job Description:
- Strategic leadership: Provides vision, frameworks, and execution excellence, elevating trade marketing to a growth driver.
- Revenue impact: Ensures availability, visibility, and conversion at POS, directly improving sell-out and market share.
- Efficiency: Owns and optimizes trade spend, driving ROI and reducing waste.
- Retailer partnerships: Unlocks stronger JBP agreements, securing better shelf space, category captaincy, and win–win growth.
- Capability building: Mentors and upskills existing TM manager & supervisor, professionalizing the function and creating succession readiness.
- Cross-functional enabler: Acts as bridge between Sales, Marketing, and Supply Chain, reducing silos and aligning priorities.
Kualifikasi
- 10+ years of consumer goods experience, with proven success in trade marketing or channel development in Indonesia.
- Excellent communication and collaboration abilities, with experience working cross-functionally.
- Analytical and data-driven mindset, with strong strategic planning and problem-solving skills.
- Proven ability to balance brand aspiration with commercial reality, and know how to win at point of sale.
- Led teams and managed trade spend budgets with measurable ROI.
- Data-driven, collaborative, and comfortable challenging assumptions with facts
- Thrive in fast-paced, high-growth environments and take full ownership from strategy to execution.
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Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
