Head of Trade Marketing
PT UNZA VITALIS (a business unit of Wipro Customer Care)
- Penuh waktu
- On-site • Jakarta Barat
- Negotiable
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Deskripsi Pekerjaan
Are you a strategic thinker with a passion for turning brand plans into powerful market execution? Join our leadership team as Head of Trade Marketing and lead initiatives that drive category growth, shopper conversion, and commercial success across all channels.
What will you do:
- Lead the overall Trade Marketing strategy for all categories across General Trade, Modern Trade, and emerging channels.
- Translate brand strategies into actionable trade plans that align with sales objectives and shopper behavior.
- Design and implement channel programs, retail visibility initiatives, trade promotions, and category development strategies.
- Collaborate with Sales, Marketing, Supply Chain, and Finance to ensure integrated execution and resource efficiency.
- Develop and track trade marketing KPIs (ROI, uplift, market share, etc.) to measure program effectiveness and continuous improvement.
- Lead and coach the Trade Marketing team to build capability, drive ownership, and improve execution excellence.
- Stay ahead of market trends, competitor activities, and shopper insights to proactively drive channel innovation.
Kualifikasi
- Bachelor’s Degree in Business, Marketing, or related field (Master’s is a plus).
- Minimum 8–10 years of experience in Trade Marketing or Channel Development, preferably in the FMCG or Personal Care industry.
- Proven leadership experience with strong commercial acumen and cross-functional collaboration.
- Solid knowledge in managing General Trade, Modern Trade, Key Accounts, and Channel-Specific Programs.
- Analytical and data-driven with experience in budget management, sales analysis, and ROI tracking.
- Strong communication, presentation, and team leadership skills.
- Passionate about executional excellence and shopper-centric strategy.
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WIPRO UNZA INDONESIA - PT Unza Vitalis
Wipro Unza Indonesia, part of the Wipro Consumer Care & Lighting Group, is one of Southeast Asia’s leading manufacturers and marketers of personal care products. We proudly bring trusted, Asian-focused brands to millions of consumers throughout the region.
As an integrated organization, WIPRO UNZA manages every stage of the value chain—from product development and production to marketing, sales, and distribution—across its core markets, which are home to over one-third of the world’s population. Our extensive distribution network services more than 258,000 retail outlets across Southeast Asia and Greater China.
Guided by the Spirit of Wipro, our core values shape who we are and how we work. Wipro Consumer Care employs over 10,000 professionals from 22 different nationalities across the globe. Together, we share one vision: to make WIPRO UNZA one of the top five personal care and household products companies in Asia and the Middle East.
Our talented teams are engaged in every aspect of the business—research, development, brand marketing, sales, and distribution. Their dedication, passion, and commitment drive our continued growth and make Wipro Unza Indonesia an exciting and dynamic organization to be part of.
In Indonesia, under PT Unza Vitalis, we offer a portfolio of well-loved brands that cater to diverse consumer needs and preferences. Our brands include Vitalis, Romano, Safi, Enchanteur, Izzi, Sumber Ayu, and Doremi.
At WIPRO UNZA INDONESIA, we are committed to delivering high-quality personal care products that resonate with and enrich the lives of consumers across Asia.
#GROWatWipro #GreatPlacetoBelong
