Head of Campaign

We are looking for a strategic and data-driven Head of Campaign to drive customer acquisition, retention, and revenue growth through well-executed marketing campaigns. This role is ideal for someone with a strong analytical mindset, a deep understanding of growth strategies, and experience scaling marketing efforts in a fast-paced environment.

Key Responsibilities:

Growth Strategy & Campaign Planning

• Develop and execute growth-focused campaign strategies to drive customer acquisition, engagement, and retention.
• Utilize data-driven insights to identify new customer segments, optimize funnel conversion, and maximize LTV (Lifetime Value).
• Build and refine a performance-based campaign framework, ensuring all initiatives align with revenue goals and business KPIs.
• Conduct in-depth market research, A/B testing, and competitor analysis to identify opportunities for optimization.

Performance Optimization & Experimentation

• Work closely with Performance Marketing, CRM, and Product teams to implement growth experiments across multiple marketing channels.
• Leverage paid and organic channels (SEO, paid media, social, influencers, referral, email, and partnerships) to scale campaigns efficiently.
• Continuously analyze funnel metrics to optimize spend and campaign performance.

Data-Driven Decision Making & Reporting

• Set up data tracking systems and dashboards to monitor campaign performance in real time.
• Use predictive analytics to anticipate trends and proactively adjust strategies.
• Report key findings and insights to C-level stakeholders, translating data into actionable growth strategies.

Cross-Functional Leadership & Collaboration

• Lead and mentor a high-performing growth campaign team focused on experimentation and impact.
• Work closely with across divisions to align campaigns with broader growth initiatives.
• Build and maintain strong partnerships with agencies, influencers, and affiliates to scale acquisition efforts.