Head Content Creator

Kopi Calf, is a fast-growing coffee brand that has redefined affordable premium coffee in Indonesia. Established in 2019 by Danang Yuda Prawira, the brand was built on the vision of providing high-quality coffee at accessible prices, catering to a broad customer base. Initially starting as a small coffee shop in Jatiwaringin, Bekasi, Danang transformed his passion for coffee into a thriving business that now boasts over 80+outlets across major cities like Jakarta, Bandung, Yogyakarta, and Surabaya. Kopi Calf is known for its innovative approach, offering a variety of coffee-based drinks, including signature flavors like Calf OG Series (Kopi Premium), Magic Series, Jefferson Series and Milk-based Series, while also introducing canned coffee for convenience, freshness and eco-friendly. Danang Yuda Prawira, started Kopi Calf with a simple yet powerful mission—to shift consumer habits from instant coffee to freshly brewed, high-quality coffee without the premium price tag. His entrepreneurial journey took a pivotal turn during the COVID-19 pandemic, when he adapted the business model to focus on coffee-to-go, making it more accessible to customers amid restrictions. This strategic move propelled Kopi Calf’s growth, solidifying its reputation as a game-changer in Indonesia’s coffee industry. Today, the brand continues to expand, combining affordability, quality, and convenience to create a coffee culture that resonates with the consumers.