Growth Marketing Executive (Hybrid Surabaya)

This role is responsible for orchestrating digital marketing initiatives to increase awareness, generate interest, and support product adoption across Riliv’s digital platforms. The role focuses on shaping campaigns, directing content, and ensuring marketing efforts connect effectively with the target audience and business goals.

• Orchestrate and manage end-to-end digital marketing campaigns, from idea development to execution and evaluation
• Develop campaign directions, messaging, and content angles that are relevant, engaging, and aligned with product positioning
• Lead content direction and distribution across digital channels, ensuring consistency in narrative and communication
• Connect marketing initiatives with business objectives, ensuring campaigns contribute to meaningful engagement and growth
• Initiate and run marketing experiments (campaigns, content series, webinars, etc.) to identify effective approaches
• Identify and explore distribution channels to expand reach and improve audience acquisition
• Conduct market and audience research to generate insights, trends, and campaign opportunities
• Monitor and evaluate campaign and content performance, and provide actionable recommendations for improvement
• Collaborate with internal teams (e.g., product, operations) to ensure alignment between marketing efforts and overall strategy