Group Brand Manager – HORECA Channel
PT United Family Food
- Penuh waktu
- On-site • Jakarta Barat
- Negotiable
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Deskripsi Pekerjaan
As a Group Brand Manager for the HORECA Channel, you will be responsible for driving business growth and brand development across hotels, restaurants, and cafés.
Key Responsibilities:
- Manage the development of HORECA business, including product portfolio, launch plans, route-to-market strategy, channel development, marketing plans and execution.
- Collaborate cross-functionally with internal teams for product development initiatives
- Monitor overall business performance, including, sales target, sales achievement, distribution coverage and account productivity
- Prepare and present business plans, monthly performance reviews, and strategic initiatives to Management / Board of Directors
- Develop market insights related to customers (cafés, restaurants, hotels), competitors and pricing landscape
Kualifikasi
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Minimum 5–8 years of experience in Brand Management / Marketing, preferably in FMCG or HORECA-related industries
- Strong understanding of HORECA channel dynamics (hotels, restaurants, cafés)
- Proven experience in product development, brand strategy, and go-to-market execution
- Strong analytical skills with the ability to interpret data and translate insights into strategies
- Excellent communication and presentation skills
- Ability to work cross-functionally and manage multiple stakeholders
- Results-driven, proactive, and able to work in a fast-paced environment
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PT. United Family Food is Indonesia’s leading food and beverage company. For over the years, we have built our business on the credence that a happy and healthy lifestyle begins with good nutrition. Serving a national population of more than 250 million, we are committed to producing delicacies of the highest quality for every family anywhere, anytime. Started in 1981 as a confectionary company under the name of Unican, we have now evolved into an all-encompassing FMCG company that goes by Unifam as established in 2012. Unifam now operates through 1 national headquarter and 4 overseas offices made up of around 5,000 employees as well as workers. Moreover, we keep proactively committing to business areas that open up new growth opportunities for us.
