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Employer Branding

KOMPAS GRAMEDIA

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Deskripsi Pekerjaan

  • Strategizing and implementing both internal and external employer-branding initiatives/programs for KG (e.g Internship Program, Employee Assistance Program, etc.)
  • Search for and liaise with external channels (e.g. universities, alumni networks, student influencers, communities, etc.)
  • Organize an event collaboration (e.g. webinar, Guest lecturer, Guest speaker, Job Fair, Company Showcase session, etc.)
  • Translate company value proposition into attractive and interactive content for company social media
  • Research on content types/ideas that tailored to the audience persona
  • Build and execute social media strategies to increase social media following (Instagram: @growwith_kg, Linkedin, Twitter, etc.), brand awareness, and build meaningful customer connections to engage with the brand
  • Develop workable budgets, media, content, editorial plans, and realistic timetables for all campaign needs
  • Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the effectiveness of employer branding strategies and every social media campaign, then use that information to refine future campaigns
  • Work closely with related internal and external stakeholders such as other pages in KG to create impactful content & campaign
  • Work closely with content writers and designers to ensure content is informative and appealing

Kualifikasi

  • Final year students or bachelor degree graduates in Communication, Marketing, Human Resources Management, Business Administration, or related fields
  • Previous experience in area of engagement, such as: employer branding, social media activation, or digital campaigns, etc. Candidates with different area of experiences but passionate in engagement and employer branding area are welcome to apply
  • Adequate understanding of branding in order to communicate company value as an employer choice
  • Savvy with social media communication techniques
  • Able to do full-cycle social media management (content planning, ideation, execution, analysis, evaluating, and reporting)
  • Broad knowledge and network in social media, influencers, and creatives
  • Highly creative and continuously coming up with new fresh ideas
  • Self-starter, creative, fun, with good interpersonal skills
  • Strong collaborative and communications traits, able to work with internal and external stakeholders
  • Adequate ability in both English and Bahasa Indonesia
  • Strong analytical and planning skills
  • Fluent in storytelling techniques is a plus
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Tentang KOMPAS GRAMEDIA
Selengkapnya

Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives. Our vision is to enlight all the people in Indonesia with all the knowledge we have.

Industri
Media & Entertainment
Lokasi
Jakarta Pusat, Indonesia
Ukuran Perusahaan
>100 employees
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