Employer Branding Analyst
PT Esensi Solusi Buana (ESB)
- Kontrak
- On-site • Jakarta Utara
- Negotiable
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Deskripsi Pekerjaan
- Develop and implement employer branding strategies that are honestly aligned with our genuine company culture, true values, and real recruitment needs.
- Conduct market research and benchmarking to enhance the Employer Value Proposition (EVP), ensuring messaging is credible and transparent.
- Create annual employer branding plans and content calendars that allow for agile adjustment to shifting market trends and recruitment priorities.
- Design and execute digital talent attraction campaigns across social media, career sites, and recruitment platforms, focusing on connecting with diverse talent pools with empathy.
- Produce compelling and transparent storytelling content, including videos, articles, and employee highlights, that authentically reflects the working environment.
- Build and nurture partnerships with universities, communities, professional organizations, and media, acting as a thoughtful and empathetic representative of our brand.
- Manage campus events, job fairs, and hiring events with the agility to handle logistics and unexpected changes while maintaining a positive candidate experience.
- Analyze employer branding metrics (engagement, talent pipeline data, career site traffic, review platforms) to identify opportunities for rapid, agile improvement.
- Provide strategic recommendations based on data and trends, demonstrating the ability to quickly pivot and optimize campaigns for maximum impact.
Kualifikasi
- Bachelor’s degree in HR, Communications, Marketing, or a related field.
- Minimum 2+ years of professional experience in HR, employer branding, culture, or employee engagement roles, demonstrating a history of honest and empathetic interaction with employees and candidates.
- A naturally empathetic and collaborative individual, truly passionate about understanding and enhancing workplace culture and the employee experience.
- Exceptional storytelling and copywriting skills used to create communications that are built on transparency and integrity.
- Highly adaptable to changing organizational needs, with the ability to pivot strategies quickly and effectively based on data and shifting market dynamics.
- Creative and solutions-oriented approach to branding, while always maintaining honest and authentic representations of the company.
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Established in 2018, ESB is Indonesia’s leading restaurant technology company, empowering the food and beverage industry with innovative, integrated, and easy-to-use digital solutions.
Our comprehensive ecosystem enables businesses to seamlessly manage every aspect of their F&B operations—from front-of-house to back-of-house—so they can focus on what truly matters: delivering great experiences and growing their business.
Whether you operate a small food stall, a bustling café, a cloud kitchen, or a nationwide restaurant chain, ESB provides a unified platform that simplifies operations, enhances efficiency, and drives performance.
Today, ESB proudly partners with some of Indonesia’s most prominent and fast-growing brands, including Starbucks, Mie Gacoan, Richeese Factory, Almaz Fried Chicken, and countless viral restaurants, cafés, and coffee shops across the nation.
At ESB, we live by our core values of Honesty, Empathy, and Agility—building technology with integrity, understanding our customers’ challenges, and adapting swiftly to an ever-changing industry landscape.
Join a growing, fast-paced, and dynamic technology company that’s shaping the future of Indonesia’s F&B industry.
It’s time to grow, learn, and make an impact with us.
#GrowingWithESB
