Digital Traffic

Overseeing the planning, implementation, and optimization of digital marketing campaigns and initiatives. This position requires a combination of analytical skills, technical proficiency, and project management expertise to ensure the successful execution of online marketing programs.

1. Campaign Planning: Collaborate with marketing strategists and stakeholders to understand campaign objectives, target audience, and key performance indicators (KPIs). Develop comprehensive digital marketing plans that align with overall business goals.
2. Campaign Implementation: Execute digital marketing campaigns across various channels, including but not limited to paid search, display advertising, social media, email marketing, and content marketing. Ensure all campaigns are set up accurately and efficiently.
3. Traffic Acquisition: Focus on driving traffic to websites, landing pages, and other online assets through various acquisition channels. This includes managing paid advertising campaigns, organic search optimization (SEO), and referral traffic strategies.
4. Analytics and Reporting: Monitor and analyze campaign performance metrics, conversion rates, and other relevant data to identify opportunities for improvement. Prepare regular reports and present findings to the marketing team and other stakeholders.
5. Optimization: Continuously optimize digital marketing efforts based on performance data, A/B testing, and industry best practices. Implement changes to enhance campaign effectiveness, increase conversions, and maximize return on investment (ROI).
6. Collaborative Teamwork: Coordinate with various internal teams, such as content creators, graphic designers, and developers, to ensure the smooth execution of campaigns and maintain brand consistency.
7. Stay Updated with Industry Trends: Stay abreast of the latest digital marketing trends, tools, and technologies to propose innovative strategies and tactics for driving digital traffic and optimizing conversion rates.