Digital Marketing Specialist

Deskripsi Pekerjaan

Key Responsibilities:

Digital Strategy Development:

• Collaborate with cross-functional teams to define and refine digital strategies aligned with organizational goals.
• Analyze market trends, competitors, and customer insights to inform strategy development.
• Create data-driven digital strategies encompassing SEO, SEM, social media, email marketing, content marketing, and other relevant channels.

Content Planning and Management:

• Develop content calendars and plans to support digital strategies.
• Oversee content creation and distribution across multiple digital platforms.
• Ensure content aligns with brand guidelines and resonates with the target audience.

Social Media Management:

• Manage and grow social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.
• Create engaging and shareable content.
• Monitor social media metrics and adjust strategies accordingly.

SEO and SEM Optimization:

• Conduct keyword research and analysis.
• Implement on-page and off-page SEO strategies to improve organic search rankings.
• Manage and optimize paid advertising campaigns (Google Ads, Bing Ads, etc.).

Email Marketing:

• Plan and execute email marketing campaigns.
• Segment and target email lists for personalized messaging.
• Track email performance and make data-driven improvements.

Analytics and Reporting:

• Monitor key performance indicators (KPIs) to measure the success of digital strategies.
• Generate regular reports on digital marketing performance.
• Use analytics insights to refine and improve strategies.

Technology Integration:

• Identify and recommend digital tools, platforms, and technologies to enhance digital marketing efforts.
• Collaborate with IT teams to implement and integrate necessary tools.

Budget Management:

• Develop and manage digital marketing budgets.
• Allocate resources effectively to maximize ROI.

Compliance and Best Practices:

• Stay updated on digital marketing trends and industry best practices.
• Ensure compliance with data protection and privacy regulations.

Cross-Functional Collaboration:

• Work closely with graphic designers, content writers, web developers, and other teams to execute digital strategies effectively.
• Coordinate with sales and product teams to align digital efforts with business objectives.