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Digital Marketing Specialist
s.p. Digital
- Penuh waktu
- On-site • Denpasar
- Rp6.000.000 – 8.000.000
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Deskripsi Pekerjaan
Key Responsibilities:
Digital Strategy Development:
- Collaborate with cross-functional teams to define and refine digital strategies aligned with organizational goals.
- Analyze market trends, competitors, and customer insights to inform strategy development.
- Create data-driven digital strategies encompassing SEO, SEM, social media, email marketing, content marketing, and other relevant channels.
Content Planning and Management:
- Develop content calendars and plans to support digital strategies.
- Oversee content creation and distribution across multiple digital platforms.
- Ensure content aligns with brand guidelines and resonates with the target audience.
Social Media Management:
- Manage and grow social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.
- Create engaging and shareable content.
- Monitor social media metrics and adjust strategies accordingly.
SEO and SEM Optimization:
- Conduct keyword research and analysis.
- Implement on-page and off-page SEO strategies to improve organic search rankings.
- Manage and optimize paid advertising campaigns (Google Ads, Bing Ads, etc.).
Email Marketing:
- Plan and execute email marketing campaigns.
- Segment and target email lists for personalized messaging.
- Track email performance and make data-driven improvements.
Analytics and Reporting:
- Monitor key performance indicators (KPIs) to measure the success of digital strategies.
- Generate regular reports on digital marketing performance.
- Use analytics insights to refine and improve strategies.
Technology Integration:
- Identify and recommend digital tools, platforms, and technologies to enhance digital marketing efforts.
- Collaborate with IT teams to implement and integrate necessary tools.
Budget Management:
- Develop and manage digital marketing budgets.
- Allocate resources effectively to maximize ROI.
Compliance and Best Practices:
- Stay updated on digital marketing trends and industry best practices.
- Ensure compliance with data protection and privacy regulations.
Cross-Functional Collaboration:
- Work closely with graphic designers, content writers, web developers, and other teams to execute digital strategies effectively.
- Coordinate with sales and product teams to align digital efforts with business objectives.
Kualifikasi
Job Requirements:
- Minimum 2 years of experience in developing and implementing digital marketing strategies
- Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Meta Ads, Tiktok Ads, and LinkedIn Ads (proved by license or certifications)
- Strong knowledge and experience of all different digital marketing channels, online marketing tools, and best practices
- Proven record of successful budget management and management of advertising channels to meet target KPIs thresholds necessary for the business success
- Critical thinker and problem-solver
- Strong analytical skills
- Experience in agency relationships and management
- Highly creative yet process-driven and relies on data to make decisions
- Strong project management skills and experience working in a deadline-driven work environment
- Proven experience evaluating and negotiating media placements
- Team player
- Proficient in English (speaking & writing)
Additional requirements :
- Able to work from the office with office hours from 9 am to 6 pm, Monday - Friday
- Domicile in Bali or willing to move to Bali
- Attach your portfolio as well
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We are the forerunner of an innovative software development agency based in Bali, Spain, and the US. We develop full-featured software solutions from concept, architecture, and design to development, testing, and maintenance. We are enthusiasts of essential yet elegant user experiences and are captivated by technology innovation.
Let's team up! Your business deserves the best.
Explore more about our expertise and what we can do for you at: https://spdigitalagency.com/