CRM & Loyalty Manager
Kanmo Group
- Penuh waktu
- On-site • Jakarta
- Negotiable
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Deskripsi Pekerjaan
- Develop and implement comprehensive CRM strategies to enhance customer retention, engagement, and lifetime value.
- Design and optimize customer journeys across touchpoints to deliver personalized and impactful experiences
- Oversee the execution of multi-channel campaigns, ensuring alignment with brand objectives and customer insights
- Manage and evolve loyalty programs across all brands, ensuring relevance, competitiveness, and customer satisfaction
- Monitor and analyze loyalty program metrics (e.g., activation rates, redemption rates, and ROI) to drive continuous improvement
- Partner with brand teams to develop initiatives that enhance customer loyalty and repeat purchases
- Leverage CRM and loyalty platforms to analyze customer data and identify actionable insights
- Track key performance indicators (KPIs) to assess the effectiveness of CRM and loyalty strategies
- Translate data into clear narratives and commercial opportunities, helping stakeholders understand the customer story behind the numbers
- Foster collaboration and knowledge-sharing across the team to drive innovation and efficiency in CRM and loyalty initiatives
- Work closely with marketing, sales, operations, and digital teams to ensure CRM and loyalty strategies are integrated across all touchpoints
- Collaborate with IT to optimize the use of CRM and loyalty platforms, ensuring robust data integrity and system functionality
Kualifikasi
- Minimum 5–7 years of experience in CRM, loyalty management, or a related field, preferably in the retail industry
- Hands-on experience with CRM and loyalty platforms, such as Salesforce, Adobe Campaign, Capillary, or similar tools
- Strong understanding of loyalty metrics, customer segmentation, and campaign optimization
- Proven ability to design and implement effective customer journeys
- Highly proficient in analyzing data and deriving actionable insights
- Demonstrated ability to link customer behavior with commercial outcomes and craft data-driven strategies
- Experience leading a team, with the ability to mentor, motivate, and develop talent
- Strong project management skills, with the ability to manage multiple priorities and deliver results in a fast-paced environment
- Advanced proficiency in Microsoft Excel and CRM analytics tools
- Familiarity with email marketing, SMS, and push notification tools is a plus
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Kanmo Group stands as a derivative of the larger K. Aloomall Group, established in Indonesia in the 1940s. This large group expands across Indonesia focusing on trading, real estate and financial markets. Kanmo Group was formed in 2005 as the retail subsidiary of the Group focusing on retail distribution in Indonesia and the Indian-sub-continent. Within 10 years of operations, Kanmo Group has operated over 150 stores in Indonesia with a market leadership position in kids and baby segment serving tens of thousands of customers monthly. The group has since extended its retail portfolio to include brands in fashion and accessories category. In 2017, Kanmo Group welcomed a footwear arm with an sole distributorship of the global brand Havaianas.
