
Creative Strategist
IDEKU
- Penuh waktu
- Hybrid • Jakarta
- Negotiable
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Deskripsi Pekerjaan
- Develop integrated campaigns aligned with company objectives (360° marketing).
- Translate company targets into actionable campaign concepts.
- Create campaign briefs for the creative team and oversee execution.
- Maintain a yearly campaign calendar, including themes and channel planning.
- Conduct research and analysis before determining campaign direction.
- Set the visual direction for campaigns (mood, style, treatment, imagery, etc.).
- Provide clear references and mood boards for the Graphic Designer.
- Ensure visual consistency across all channels.
- Translate brand guidelines into strong creative expressions.
- Conduct quality control (QC) on all creative outputs and copy before submission to the Marketing Manager.
- Elevate creative standards across the team.
- Work closely with the Graphic Designer (GD), Copywriter, and Social Media Specialist with clear campaign processes (briefing, kick-off meetings).
- Liaise with other departments (Sales, Event & Partnership Executive, IT, Product) to provide necessary collaterals.
- Prepare post-campaign reports and analysis for future improvements and learnings.
Kualifikasi
- Minimum 3 years of experience in campaign strategy, creative direction, and 360° marketing. Agency background is a plus.
- Strong portfolio demonstrating experience in key visual creation, campaign mood boards, and brand storytelling, preferably within B2B SaaS, tech, or POS industries.
- Must demonstrate both strategic thinking and strong creative judgment.
- Experience in applying brand guidelines to campaign work.
- Proven ability to create original campaign ideas that align with company goals.
- Excellent sense of aesthetics: editorial, lifestyle, bold, and fresh creative direction.
- Agile and comfortable pivoting creative direction based on data or stakeholder demands.
- Comfortable working from the office (WFO) and able to speak both English and Indonesian.
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Founded in June 2022, IDEKU focus on empowering F&B businesses for success with user-friendly POS, enhanced experiences, and seamless support. By focusing on these aspects, IDEKU can become a valuable partner for F&B businesses, helping them thrive in a competitive industry and provide exceptional experiences to their customers.
IDEKU's Vision To become the most trusted global company for providing effective and efficient business platforms.
IDEKU's Mission To be fully committed in becoming the solution for individuals and business owners through accurate, efficient and reliable systems.
If you're passionate about committing to bring great value to our customers and enjoy working in a great environment, come join us on the journey!