Creative Planner
GLU
- Penuh waktu
- On-site • Bekasi
- Negotiable
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Deskripsi Pekerjaan
1) Develop creative plans for digital campaigns that align with the client's marketing and business goals (e.g., sales, awareness, lead generation, etc.).
- Identify marketing needs based on analysis of client briefs and market insights.
- Develop content strategies multi-channel marketing, including brand activities and digital media platforms (social media, website, email marketing, etc.).
2) Creative Concept Development:
- Create innovative concepts and creative ideas for marketing campaigns that focus on desired results.
- Work closely with design, copywriting and media teams to ensure concept alignment with visual and messaging execution.
3) Team Coordination & Collaboration:
- Collaborate with other teams (marketing, design, and product development teams) to ensure strategy alignment with client needs and desires.
- Direct and lead brainstorming sessions to generate creative ideas that are relevant and impactful.
4) Campaign Results Monitoring and Analysis:
- Evaluate campaign results based on KPIs that have been determined with the client.
- Provide reports to clients on campaign performance as well as recommendations for improvements or further strategy development.
5) Innovation and Trends:
- Maintain a deep understanding of the latest trends in the world of digital marketing, as well as how these can be applied to client strategies.
- Look for new opportunities in the use of technology or digital platforms to increase campaign effectiveness.
6) Client Handling:
- Become a liaison between the internal team and clients in the campaign planning aspects.
- Ensure clear and effective communication to understand the client's vision and expectations.
Kualifikasi
1. Education:
- Bachelor's degree (S1) majoring in Economic, Marketing, Communication, Graphic Design, or related field.
2. Work Experience:
- Minimum 5 years of experience in the field of creative planning in digital marketing, especially in an agency or company that focuses on digital marketing or Brand Activation.
- Experience in handling creative campaigns for clients with various industry sectors (e.g. e-commerce, consumer products, services, etc.) will be an added advantage.
3. Abilities and Expertise:
- High creativity, strategic thinking skills, and the ability to develop innovative ideas.
- Good analytical skills to assess campaign effectiveness and compile clear reports.
- Familiarity with various digital marketing platforms such as Google Ads, social media (Facebook, Instagram, LinkedIn, etc.), SEO/SEM, email marketing, and so on.
- Excellent communication skills, both verbally and in writing.
- Experience with graphic design tools (e.g. Adobe Creative Suite)
- Understand how data analytics and tools such as Google Analytics work, and can interpret data to suggest strategy changes.
4. Soft Skills:
- Managerial skills to handle multiple campaign projects simultaneously.
- Ability to work under pressure with tight deadlines.
- Proactive, thorough, and has sharpness in understanding client needs.
5. Multitasking & Time Management Ability:
- Able to handle several projects and clients at once without reducing the quality of work.
6. Language:
- Good English language skills, both spoken and written, for communication with international clients or in the context of global campaigns.
Tips Menjaga Diri
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GLU is a digital marketing company who focuses on community provider, social media management, digital ads placement, podcast production, and event management.
We are PASSIONATE about producing creative solutions to your complex digital marketing problems. We’d love to hear from you, and share our stories together. Because we believe that the greatest ideas happen when multiple minds work together as one.
